登录查看更多内容

What metrics should you track when researching a new market?

由人工智能和领英社区提供技术支持

As an outside sales professional, you know that entering a new market requires careful research and analysis. You need to understand the size, potential, and characteristics of your target audience, as well as the competitive landscape and the best channels to reach them. But how do you measure and track these factors? What metrics should you use to evaluate your market research and guide your sales strategy? In this article, we will discuss six key metrics that you should track when researching a new market and why they matter for your success.

此文章中的业界达人

由社区从 3 条内容中精选。了解更多

Evanildo Vanderley

Vendedor Traine no Grupo Moura | Bacharel em Administra??o UNIFSA

1 Market size

Market size is the total number of potential customers or revenue that you can generate in a given market. It gives you an idea of how big the opportunity is and how much demand there is for your product or service. You can estimate market size by using various sources, such as industry reports, census data, surveys, or online tools. However, you should also consider the specific segment or niche that you are targeting and how well it matches your value proposition and differentiation.

添加您的观点

Samuel Rodrigues

Head de Vendas na Senhor Contábil | Vendas, Desenvolvimento de Negócios
举报内容
é essencial acompanhar métricas como tamanho do mercado, taxa de crescimento, concorrência, segmenta??o demográfica e comportamental e potencial de lucratividade. Analise a demanda do mercado, identificando a aceita??o do produto/servi?o, as necessidades n?o atendidas e as preferências dos consumidores. Avalie também fatores externos, como regulamenta??es governamentais e tendências econ?micas, para entender melhor o ambiente de negócios. Além disso, considere a disponibilidade de canais de distribui??o e parcerias estratégicas para alcan?ar o mercado-alvo de maneira eficaz.

已翻译

赞

2 Market growth

Market growth is the rate at which the market size is increasing or decreasing over time. It indicates how dynamic and attractive the market is and how likely it is to sustain or expand your sales. You can measure market growth by comparing the current and projected market size over a certain period, such as a year or a quarter. You should also look at the factors that influence market growth, such as customer preferences, trends, innovations, regulations, or economic conditions.

添加您的观点

Evanildo Vanderley

Vendedor Traine no Grupo Moura | Bacharel em Administra??o UNIFSA
举报内容
O crescimento do mercado é um bom indicador para posicionamento em rela??o à perspectiva de futuro, como novas metodologias, novas tecnologias, novas aprendizagens e tudo que possa colaborar em caso de tendência de crescimento, caso a tendência seja de declínio, buscar alternativas para manter ou amenizar os impactos do mercado.

已翻译

赞

3 Market share

Market share is the percentage of the market that you or your competitors have captured or are expected to capture. It shows how well you are performing or can perform in relation to your rivals and how much room there is for growth or improvement. You can calculate market share by dividing your sales or revenue by the total market size. You should also benchmark your market share against your main competitors and identify their strengths and weaknesses.

添加您的观点

4 Customer profile

Customer profile is the description of your ideal customer or buyer persona in the new market. It includes demographic, psychographic, behavioral, and situational characteristics that define their needs, preferences, pain points, goals, and decision-making process. You can create customer profiles by using data from your existing customers, market research, interviews, surveys, or online tools. You should also segment your customers into different groups based on their similarities and differences.

添加您的观点

Wesley Silva

National Key Account | Vendas Técnicas e Desenvolvimento de Novos Negócios
举报内容
Criar perfis de clientes é uma prática fundamental para entender e atender às necessidades do mercado. Ao segmentar os clientes com base em suas características e comportamentos, as empresas podem personalizar suas estratégias de marketing e vendas para alcan?ar melhor seus públicos-alvo.

已翻译

赞

5 Customer acquisition cost

Customer acquisition cost (CAC) is the average amount of money that you spend to acquire a new customer in the new market. It includes the costs of marketing, sales, and other activities that generate leads and conversions. You can calculate CAC by dividing your total acquisition costs by the number of new customers. You should also compare your CAC with your customer lifetime value (CLV), which is the estimated revenue that you generate from a customer over their relationship with you.

添加您的观点

6 Customer feedback

Customer feedback is the information that you collect from your customers in the new market about their satisfaction, expectations, opinions, and suggestions. It helps you understand how well you are meeting their needs and delivering value, as well as how you can improve your product, service, or sales process. You can gather customer feedback by using various methods, such as surveys, reviews, testimonials, referrals, or social media.

添加您的观点

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Outside Sales

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What metrics should you track when researching a new market?

1

2

3

4

5

6

7

1 Market size

2 Market growth

3 Market share

4 Customer profile

5 Customer acquisition cost

6 Customer feedback

7 Here’s what else to consider

Outside Sales

给文章评分

感谢您的反馈

更多Outside Sales相关文章

更多相关阅读内容

What metrics should you track when researching a new market?

1

2

3

4

5

6

7

1 Market size

2 Market growth

3 Market share

4 Customer profile

5 Customer acquisition cost

6 Customer feedback

7 Here’s what else to consider

Outside Sales

给文章评分

感谢您的反馈

查看其他技能