What metrics should you track to identify potential customers on TikTok?
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TikTok is one of the fastest-growing social media platforms, with over 2 billion downloads and 689 million monthly active users. It offers a unique opportunity for social sellers to reach and engage with potential customers, especially in the Gen Z and millennial segments. But how do you know who is interested in your products or services, and how do you measure your social selling success on TikTok? In this article, we will explore what metrics you should track to identify and nurture your prospects on this dynamic platform.
本文章的要点总结
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Track engagement rate:Monitor likes, comments, and shares to gauge content resonance. Engaging and responding to followers fosters connection and helps pinpoint your most enthusiastic potential customers.
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Analyze follower growth:Look at your growing follower count to assess interest. Dive into data spikes to understand what content grabs attention, allowing you to tailor future posts and maintain momentum in audience growth.
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