What metrics can you use to measure algorithmic recovery success?

1 Organic Traffic

One of the most obvious metrics to measure algorithmic recovery success is organic traffic, which is the number of visitors that come to your website from search engines. Organic traffic is directly affected by your rankings, which can drop or rise depending on how your website aligns with Google's algorithm. To measure organic traffic, you can use tools like Google Analytics or Google Search Console, which can show you how many sessions, users, and page views you get from organic sources. You can also segment your organic traffic by device, location, landing page, and keyword to identify where you have improved or lost visibility.

3 Click-Through Rate

A third metric to measure algorithmic recovery success is click-through rate (CTR), which is the percentage of users who click on your website from the search results. CTR is influenced by your rankings, but also by your title tags, meta descriptions, and rich snippets, which can make your website more appealing and relevant to users. To measure CTR, you can use Google Search Console, which can show you how many impressions and clicks you get for each query and page. You can also see your average position and CTR for different devices, locations, and dates.

4 Conversion Rate

A fourth metric to measure algorithmic recovery success is conversion rate, which is the percentage of users who complete a desired action on your website, such as signing up, buying, or contacting you. Conversion rate is not only affected by your traffic and rankings, but also by your website design, usability, content, and offers, which can persuade or dissuade users from taking action. To measure conversion rate, you can use Google Analytics, which can show you how many goals and transactions you get from organic traffic. You can also set up funnels and segments to analyze the behavior and characteristics of your converting users.

5 User Engagement

A fifth metric to measure algorithmic recovery success is user engagement, which is the degree of interaction and satisfaction that users have with your website. User engagement is related to your website quality, relevance, and authority, which are important factors for Google's algorithm. To measure user engagement, you can use Google Analytics, which can show you metrics like bounce rate, average session duration, pages per session, and return visits. You can also use tools like Hotjar or Crazy Egg, which can provide heatmaps, scroll maps, and recordings of how users interact with your website.

6 Page Speed

A sixth metric to measure algorithmic recovery success is page speed, which is the time it takes for your website to load and display. Page speed is a crucial factor for user experience and SEO, as slow pages can frustrate users and increase bounce rates. Google also considers page speed as a ranking signal, especially for mobile devices. To measure page speed, you can use tools like Google PageSpeed Insights or Lighthouse, which can analyze your website performance and provide suggestions for improvement. You can also use tools like Pingdom or GTmetrix, which can measure your website speed from different locations and devices.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?