Last updated on 2024年8月30日

What metrics can you use to evaluate game mechanics for player retention?

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Game mechanics are the core elements of a game that define how players interact with the game world, challenges, rewards, and each other. They are essential for creating engaging and satisfying gameplay experiences that keep players coming back for more. But how can you measure the effectiveness of your game mechanics for player retention? In this article, you will learn about some common metrics that can help you evaluate your game mechanics and identify areas for improvement.

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1 Engagement metrics

Engagement metrics are indicators of how much and how often players are playing your game. They include metrics such as daily active users (DAU), session length, session frequency, retention rate, and churn rate. These metrics can help you understand how well your game mechanics are attracting and retaining players, as well as how they affect the player lifecycle. For example, you can use retention rate to measure how many players return to your game after a certain period of time, and churn rate to measure how many players stop playing your game. By analyzing these metrics, you can identify which game mechanics are driving engagement and which are causing friction or boredom.

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Johanna Mahuth T.

Gestora Cultural, programadora en formación en uso de lenguajes de programación y metodologías ágiles para resolver problemas. Convencida de la construcción de capacidades y trabajo en red.
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Resulta igualmente clave identificar la Georeferencia de los jugadores, buscando entender el alcance por condiciones de locación, por ejemplo, lengua o referencias culturales. Por franjas horarias e incluso el acceso a velocidades de conexión a internet

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2 Progression metrics

Progression metrics are indicators of how players are advancing through your game content and achieving their goals. They include metrics such as levels completed, quests completed, achievements unlocked, skills learned, and items collected. These metrics can help you understand how your game mechanics are motivating and rewarding players, as well as how they affect the player satisfaction and loyalty. For example, you can use levels completed to measure how fast or slow players are progressing through your game, and achievements unlocked to measure how challenging or easy your game is. By analyzing these metrics, you can identify which game mechanics are providing meaningful and balanced progression and which are creating frustration or stagnation.

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3 Social metrics

Social metrics are indicators of how players are interacting with other players and the game community. They include metrics such as friends added, messages sent, matches played, ratings given, and referrals made. These metrics can help you understand how your game mechanics are facilitating and enhancing social interactions, as well as how they affect the player retention and virality. For example, you can use friends added to measure how many players are forming social bonds in your game, and referrals made to measure how many players are inviting others to play your game. By analyzing these metrics, you can identify which game mechanics are fostering social engagement and which are causing isolation or conflict.

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Johanna Mahuth T.

Gestora Cultural, programadora en formación en uso de lenguajes de programación y metodologías ágiles para resolver problemas. Convencida de la construcción de capacidades y trabajo en red.
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Una métrica social que muchas veces no se potencializa es la que resulta de los videos y streaming que jugadores comunes o expertos comparten en plataformas de redes sociales para mostrar Cómo resuelven diferentes niveles o incluso Cómo acercarse al juego ejemplo YouTube twitch e Instagram. Los comentarios de esos videos dan también luces de cómo se está percibiendo Y de cuáles lugares

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4 Feedback metrics

Feedback metrics are indicators of how players are expressing their opinions and feelings about your game. They include metrics such as reviews, ratings, comments, surveys, and bug reports. These metrics can help you understand how your game mechanics are meeting or exceeding player expectations, as well as how they affect the player satisfaction and loyalty. For example, you can use reviews to measure how players are rating your game overall, and comments to measure how players are discussing specific game mechanics. By analyzing these metrics, you can identify which game mechanics are generating positive or negative feedback and which are sparking interest or controversy.

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5 Monetization metrics

Monetization metrics are indicators of how players are spending money in your game. They include metrics such as revenue, average revenue per user (ARPU), average revenue per paying user (ARPPU), conversion rate, and retention rate. These metrics can help you understand how your game mechanics are influencing and incentivizing player spending, as well as how they affect the player retention and profitability. For example, you can use revenue to measure how much money your game is making, and conversion rate to measure how many players are becoming paying users. By analyzing these metrics, you can identify which game mechanics are generating revenue and which are costing money.

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Fikri Fansuri

Front-end Developer
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From my point of view, a great game will always be a net positive in terms of profit. What major companies lack in game development these days are the emphasis on gameplay rather than graphics. You could build a next gen game engine but with stagnant and boring gameplay? It gets old pretty quick. A great game will always sell itself, listen to the communities feedbacks and always be open to new ideas no matter big or small.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jahid Hasan

Campus Strategist @PerplexityAI | Entrepreneur | Product Owner of IntelliParse | Building Something ??
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To me, tracking player behavior is important to see how the gameplay mechanics keep gamers engaged with the game. In particular, DAU helps to collect those log details to understand how they played the game including the sessions. So, monitoring those progress details could help to understand the player churn rate to retain more players. There are some other aspects as well that need to be considered for this based on your requirements.

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Johanna Mahuth T.

Gestora Cultural, programadora en formación en uso de lenguajes de programación y metodologías ágiles para resolver problemas. Convencida de la construcción de capacidades y trabajo en red.
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He aprendido que hay información asociada a las audiencias del juego que perdemos. Debemos poder incluir el seguimiento de muestras del juego, en espacios que no siempre están monitorizados, como artículos de opinión o académicos, comentarios a videos y transmisiones en las redes sociales información de las experiencias de juego que no resultan así no sean La nuestra, vale la pena seguir también la de otros estudios

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What metrics can you use to evaluate game mechanics for player retention?

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2

3

4

5

6

1 Engagement metrics

2 Progression metrics

3 Social metrics

4 Feedback metrics

5 Monetization metrics

6 Here’s what else to consider

Game Development

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What metrics can you use to evaluate game mechanics for player retention?

1

2

3

4

5

6

1 Engagement metrics

2 Progression metrics

3 Social metrics

4 Feedback metrics

5 Monetization metrics

6 Here’s what else to consider

Game Development

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