What methods can you use to ensure your research accurately represents the target population?
Market research is a valuable tool for understanding the needs, preferences, and behaviors of your target customers. However, to get reliable and actionable insights, you need to ensure that your research accurately represents the target population. This means that your sample, the group of people who participate in your research, should reflect the characteristics and diversity of the larger group you want to learn about. In this article, we will discuss some methods that you can use to achieve this goal.