ç™»å½•æŸ¥çœ‹æ›´å¤šå†…å®¹

Last updated on 2024å¹´12æœˆ5æ—¥

What methods can you use to choose products for your store's window display?

ç”±äººå·¥æ™ºèƒ½å’Œé¢†è‹±ç¤¾åŒºæä¾›æŠ€æœ¯æ”¯æŒ

Your store's window display is one of the most powerful tools to attract customers and showcase your products. But how do you choose what to put in it? Here are some methods you can use to create a window display that reflects your brand, your inventory, and your customer's preferences.

æ¤æ–‡ç« ä¸çš„ä¸šç•Œè¾¾äºº

ç”±ç¤¾åŒºä»Ž 5 æ¡å†…å®¹ä¸ç²¾é€‰ã€‚äº†è§£æ›´å¤š

Pratishek Das Srivastava

Founder @ Digital Das | Building a SaaS product for Gen Z | Weekend Business Consultant
Abdullah A.

Founder & CWE at Wondaroma | Co founder & president at Pawn Takes Chess Club | Retail | B2B Sales| Brand management |â€¦
Vijay GT

Enhancing Cx With Tech| Enterprise Solution Architect | Product/ Program Manager| APJ Region| TOGAF certified| PMPâ€¦

1 Know your goals

Before you start selecting products for your window display, you need to have a clear idea of what you want to achieve with it. Do you want to promote a new collection, a seasonal theme, a special offer, or a unique selling point? Do you want to increase foot traffic, generate sales, or build brand awareness? Having a specific goal will help you narrow down your options and focus on the products that match your purpose.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Pratishek Das Srivastava

Founder @ Digital Das | Building a SaaS product for Gen Z | Weekend Business Consultant
ä¸¾æŠ¥å†…å®¹
Choosing products for your store's window display involves strategic decisions: 1. Seasonal Themes: Align displays with current seasons or holidays. 2. Best Sellers: Showcase popular and high-margin items. 3. New Arrivals: Highlight fresh stock to attract attention. 4. Trends: Stay updated on industry trends and incorporate them. 5. Color Coordination: Create visually appealing displays with cohesive color schemes. 6. Storytelling: Craft narratives around products for a compelling display. Need more tips or assistance ? Feel free to reach out !

å·²ç¿»è¯‘

èµž

2 Know your customers

Another important factor to consider when choosing products for your window display is your target audience. Who are they, what are they looking for, what are their needs and wants, what are their buying habits and preferences? By understanding your customers, you can choose products that appeal to them, solve their problems, or satisfy their desires. You can also use customer feedback, sales data, or market research to identify the best-selling or trending products in your niche.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

3 Know your theme

A theme is a unifying concept or idea that ties your window display together. It can be based on a color, a pattern, a mood, a story, a message, or anything else that inspires you. A theme can help you create a visual harmony, a focal point, and a memorable impression. To choose a theme, you can look for inspiration in your products, your brand, your industry, or your surroundings. You can also use seasonal events, holidays, or current topics as themes.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Abdullah A.

Founder & CWE at Wondaroma | Co founder & president at Pawn Takes Chess Club | Retail | B2B Sales| Brand management | e-commerce
ä¸¾æŠ¥å†…å®¹
Define a clear theme for your window display, aligning it with your brand and current trends. Consider factors like seasonality or promotions. Ensure the chosen products reflect the theme cohesively, creating a visually compelling narrative that attracts and resonates with your target audience.

å·²ç¿»è¯‘

èµž

4 Know your space

Your window display space is another factor that influences your product selection. You need to consider the size, shape, layout, lighting, and visibility of your window. You also need to think about how your products will fit, contrast, and complement the space. You want to create a balance between filling the space and leaving some breathing room. You also want to avoid cluttering, overcrowding, or underutilizing the space.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

5 Know your design principles

Finally, you need to apply some basic design principles to your window display to make it effective and attractive. Contrast is key - use different colors, shapes, sizes, textures, or styles to create interest and highlight your products. Repetition is also important - use multiple units of the same product or element to create a pattern or rhythm. It's also important to use different levels of importance or prominence to guide the viewer's eye and attention. Additionally, using appropriate scales and ratios can help create harmony and balance. Finally, having consistent elements or themes can create a sense of cohesion and connection. By using these methods, you can choose products for your window display that will capture your customer's attention, showcase your value proposition, and encourage them to enter your store and buy from you.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Melissa Aylmer

Merchandiser at CROSSMARK
ä¸¾æŠ¥å†…å®¹
The products that I work with already come in packaging with contrasting shapes and colors. Now I know why! I can use this to my advantage while setting the display tables at my store.

å·²ç¿»è¯‘

èµž

6 Hereâ€™s what else to consider

This is a space to share examples, stories, or insights that donâ€™t fit into any of the previous sections. What else would you like to add?

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Vijay GT

Enhancing Cx With Tech| Enterprise Solution Architect | Product/ Program Manager| APJ Region| TOGAF certified| PMP certified
ä¸¾æŠ¥å†…å®¹
Window Display can be compared with a homepage of a E-Commerce site. It should be refreshed every 15 days to keep the customer curious and engaged. The Window display should narrate a story and should have contrasting and attractive colours and designs. Itâ€™s the best place to display both your best seller( Trending ) and worst seller, by mixing both you will be able to bring attention to old season goods. Most important is you need to show how the new season goods complement the old season goods by creating collections in your window. This is a proven theory for clearing off season goods.

å·²ç¿»è¯‘

èµž
Marcos Tito de Pardo Marques

Diretor de Tecnologia na Linx/Stone ?? Impulsionando Inova??es em IA nos NegÃ³cios ?? TopVoice LinkedIn ?? Membro do Open Mind Brazil
ä¸¾æŠ¥å†…å®¹
Para escolher produtos para a vitrine da sua loja, combine mÃ©todos tradicionais e inova??es como inteligÃªncia artificial: AnÃ¡lise de Dados HistÃ³ricos: Identifique produtos de alto desempenho com base em vendas passadas. TendÃªncias de Mercado: Acompanhe as tendÃªncias atuais para escolher produtos demandados. Feedback do Cliente: Use o feedback para entender preferÃªncias e ajustar a sele??o. Testes A/B: Experimente diferentes configura??es de vitrine para maximizar o interesse e as vendas. IA e Machine Learning: Analise comportamentos de compra para sugerir produtos personalizados e para antecipar tendÃªncias futuras de produtos populares.

å·²ç¿»è¯‘

èµž

Retail Sales

+ å…³æ³¨

ç»™æ–‡ç« è¯„åˆ†

å¾ˆæ£’ ä¸å¤ªå¥½

ä¸¾æŠ¥æ¤æ–‡ç«

æŸ¥çœ‹å…¨éƒ¨

What methods can you use to choose products for your store's window display?

1

2

3

4

5

6

1 Know your goals

2 Know your customers

3 Know your theme

4 Know your space

5 Know your design principles

6 Hereâ€™s what else to consider

Retail Sales

ç»™æ–‡ç« è¯„åˆ†

æ„Ÿè°¢æ‚¨çš„åé¦ˆ

æ›´å¤šRetail Salesç›¸å…³æ–‡ç«

æ›´å¤šç›¸å…³é˜…è¯»å†…å®¹

What methods can you use to choose products for your store's window display?

1

2

3

4

5

6

1 Know your goals

2 Know your customers

3 Know your theme

4 Know your space

5 Know your design principles

6 Hereâ€™s what else to consider

Retail Sales

ç»™æ–‡ç« è¯„åˆ†

æ„Ÿè°¢æ‚¨çš„åé¦ˆ

æŸ¥çœ‹å…¶ä»–æŠ€èƒ½

æ„Ÿè°¢æ‚¨çš„åé¦ˆ