What makes a professional bio go viral?

What's most important is getting clear about 'who' you are and what do you want to be known for? Why should people get to know YOU? People love to read a GOOD story, but what keeps them coming back is a GREAT hook. The other item to keep in mind is knowing how and where your audience plans to consume your info. It's a best practice to have a bite-size form (think Instagram), short-form (think LinkedIn) and long-form (think keynote speaker) version of your bio so it can adapt to different mediums. Each of your bios should deliver the same "wow" impact that leaves a positive, authentic and memorable impression on your audience.

I would actually prioritise knowing who the audience is first, then considering what is the purpose of this bio. This will make it easier to determine which way to go and what areas of you may need to lean in more on.

A professional bio should translate into clarity of thought. It needs to clearly state (within few words) - what you do - for whom you do it - how you do it If your bio is able to convey the above three things clearly without using heavy jargons… It is bound to get more attention than an average bio.

This is actually quite subjective and I believe will depend on the audience you are going after and the tone of voice you wish to portray to the audience. This is much more a personal preference rather than you should use one over the other. Traditionally this may have been the case, however today if its your bio, and your page and you are talking to your potential client or prospect using I will be much more authentic than using the third person. Each case should be considered in light of other factors.

Absolutely agree with some of the other contributers here. Its not just authenticity and human characteristics. Its something that is simple that will make you remembered. You never remember a title or potentially even a workplace but you will remember something that resonates a common belief or interest. That common thread could just make a difference in being remembered.

Be authentic and human. And yet LinkedIn is suggesting that I use AI to write this when they "identified" me as an expert in the field (I'm a writer). Anyone else see the irony?

How many times do you network with a professional just to forget about them a week or even a few hours later? The way you can prevent this from happening to you is to connect on a personal emotional level. For example, in my bio I mention that I am "addicted to coffee and standards," where I am from, and what I am building. This opens the door for people to make more applicable pitches based on a mutual love of coffee, get a glimpse into my personality, and overall helps me be more memorable. For your own biography, whether that is a short description or in-depth breakdown mention something personal about you such as your love for: - The outdoors - Nerdy movies - Physical fitness - Family ...and so on.

This is one of my favorite tips. Using hashtags can help the audience see the key information in the content you are sharing, highlighting relevant words and bringing a consistent speech. As for keywords, it will allow you to connect with the audience with language that's familiar to them validating your expertise and knowledge.

There's nothing worse than publishing something with errors. Ideally, you should always double-check the content with someone else - not only to guarantee the language is error-free but to validate that the message is clear and aligned with what you planned. The four-eye rule is awesome for that! Additionally, saying up to date with all the relevant information, achievements, and projects will allow you to have more credibility within your field, and also validate all you do.

Your bio is your mirror to your audience. 1. Write it in a storytelling format. 2. Add your story. 3. Write your USPs. 4. Write about your achievements. 5. Add your skills. 6. Give an effective CTA ( who are you, what makes you unique, why should they choose you, how can you add value to them)

There is extremely little chance that a personal bio goes viral. There are a few exceptions if you do something truly creative. As an example take Maria Puerto (on LinkedIn) who made a funky video about her job search and shared it with the world. It sure helped that the funky video matched her field of Marketing and that she is a young beautiful woman. She showcased her creativity which earned her 100+K thumbs up and 25K followers.

Keep your bio short and to the point, focusing on your most important achievements and qualifications. This makes it easy for readers to quickly understand who you are and what you do. Infuse some personality into your bio, sharing your story or unique perspective. This can help you connect with readers and make your bio more memorable. Maintain a professional tone, while also being creative and entertaining. This can help you establish credibility and build trust with your audience. Use relevant keywords and phrases in your bio to increase its visibility in search engine results. This can help more people discover your bio and potentially share it with others.