What are the limitations of using segmentation in marketing?
Segmentation is a common marketing strategy that involves dividing a broad market into smaller groups of consumers who share similar characteristics, needs, or preferences. By segmenting the market, marketers can tailor their products, prices, promotions, and distribution channels to better meet the expectations and demands of each segment. Segmentation can help marketers achieve higher customer satisfaction, loyalty, retention, and profitability. However, segmentation also has some limitations that marketers should be aware of and address. In this article, we will discuss six of these limitations and how they can affect the effectiveness of segmentation.