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What are the latest video content strategies to increase engagement?

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Video content is one of the most powerful ways to connect with your audience, showcase your brand personality, and drive conversions. But with so much competition and noise online, how can you stand out and keep your viewers hooked? In this article, we'll share some of the latest video content strategies to increase engagement and boost your results.

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1 Use live video

Live video is a great way to interact with your audience in real time, answer their questions, show them behind-the-scenes, and create a sense of urgency and exclusivity. Live video can also generate more comments, shares, and views than pre-recorded videos, as it creates a sense of community and participation. You can use live video on platforms like Facebook, Instagram, YouTube, or LinkedIn, depending on where your audience is. Make sure to promote your live video ahead of time, have a clear goal and structure, and encourage feedback and interaction during and after the broadcast.

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2 Optimize for mobile

Mobile devices account for more than half of the global video views, so you need to make sure your video content is optimized for mobile users. This means using vertical or square formats, adding captions or subtitles, keeping your videos short and concise, and using eye-catching thumbnails and titles. You also need to consider the mobile user's context, such as their location, connection speed, and attention span, and tailor your video content accordingly. For example, you can use geo-targeting, adaptive streaming, and micro-moments to deliver relevant and engaging video content to mobile users.

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Nicolas Dielh

Kommunikationsberater PR bei Fink & Fuchs mit Expertise in Markenkommunikation
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Videos sollten heutzutage immer für Mobilger?te optimiert sein, auch bereits in der Produktion (9:16). Das "Mobile-First" sollte sich allgemein nicht mehr nur auf die Konzeption von Webseiten beschr?nken. Um eine Interaktion zu erreichen sollte wie in der Werbung innerhalb des Videos mindestens ein Call-To-Action drin sein. Au?erdem ist eine direkte Ansprache (Singular) immer vorteilhaft, damit der Zuschauer sich auch direkt angesprochen fühlt. Der Inhalt des Videos sollte zudem auch dafür die Voraussetzungen erfüllen, also ein Thema behandeln, wo der Rezipient "mitsprechen" kann. Das betrifft zumindest Social Media Videos. Bspw: "Was sind deine Lieblingscafés in Stadt X?", "Hattest du auch schonmal Erfahrung X bei der Arbeit?".

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3 Incorporate user-generated content

User-generated content (UGC) is any type of content created by your customers, fans, or followers, such as reviews, testimonials, photos, or videos. UGC can help you increase engagement by showcasing your brand's authenticity, credibility, and social proof. UGC can also help you generate more content ideas, reach new audiences, and build loyalty and trust. You can encourage UGC by asking your audience to share their stories, experiences, or opinions with your brand, creating contests or challenges, or featuring UGC on your website or social media channels.

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4 Experiment with interactive video

Interactive video is a type of video content that allows the viewer to interact with the video in various ways, such as clicking, swiping, scrolling, or answering questions. Interactive video can help you increase engagement by making your video more immersive, personalized, and fun. Interactive video can also help you collect valuable data, feedback, and insights from your audience, as well as increase conversions and retention. You can use interactive video for various purposes, such as quizzes, surveys, polls, tutorials, games, or stories.

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5 Leverage video SEO

Video SEO is the process of optimizing your video content for search engines, both on your website and on platforms like YouTube. Video SEO can help you increase engagement by making your video more visible, relevant, and clickable for your target audience. Video SEO involves using keywords, tags, descriptions, transcripts, sitemaps, and schema markup to help search engines understand and index your video content. It also involves creating engaging titles, thumbnails, and calls to action to entice viewers to watch and interact with your video.

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6 Repurpose your video content

Repurposing your video content is a smart way to extend the reach and lifespan of your video content, as well as increase engagement across different channels and formats. Repurposing your video content means transforming your video into other types of content, such as blog posts, podcasts, infographics, social media posts, or email newsletters. Repurposing your video content can help you save time and resources, reach new audiences, reinforce your message, and boost your SEO. You can repurpose your video content by using different angles, lengths, styles, and platforms for each piece of content.

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Joseph T Daniel

Delivering Immersive Digital Experiences through Compelling Sports Content - JioHotstar | Ex JioCinema | Ex Voot | Ex Disney+ Hotstar International
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An example would be generating short form content from your full vlog or highlights. Short content reaches a wider user base and eventually more users reach ur profile.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ashleigh Golden, PsyD, RPsych, HSP, ACT

Executive GenAI Mental Wellness Product Leader | Stanford Prof | Licensed Clinical Psychologist | AI Ethics | Higher Ed | Translational & Behavioral Science | Anxiety & OCD Expert | RxP | KAP | Health Equity | Xoogler
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Consider incorporating silent storytelling' This technique focuses on conveying a powerful message without relying on dialogue or narration, using only visuals and music. This approach is especially effective in today's scroll-heavy, sound-off social media environment. For example, create a video that showcases a day in the life of a user interacting with your product, using only expressive visuals and a compelling soundtrack to narrate the story. This method not only captures attention in a sound-off setting but also transcends language barriers, making your content globally accessible and shareable.

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What are the latest video content strategies to increase engagement?

1

2

3

4

5

6

7

1 Use live video

2 Optimize for mobile

3 Incorporate user-generated content

4 Experiment with interactive video

5 Leverage video SEO

6 Repurpose your video content

7 Here’s what else to consider

Content Development

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What are the latest video content strategies to increase engagement?

1

2

3

4

5

6

7

1 Use live video

2 Optimize for mobile

3 Incorporate user-generated content

4 Experiment with interactive video

5 Leverage video SEO

6 Repurpose your video content

7 Here’s what else to consider

Content Development

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