What are the latest trends in marketing operations training?

1 MO certifications

Demonstrating your MO expertise and credibility is a great way to advance your career, and obtaining a certification from a reputable organization or platform can help. Depending on your level of experience, specialization, and goals, there are various certifications available. For example, the Marketo Certified Expert (MCE) covers campaign management, analytics, lead management, and integration; the HubSpot Marketing Software Certification (HMS) verifies your ability to use HubSpot; the Digital Marketing Institute Certified Digital Marketing Professional (CDMP) covers the fundamentals of digital marketing; and the American Marketing Association Professional Certified Marketer (PCM) offers different tracks for different marketing disciplines. All of these certifications cover topics such as strategy, planning, execution, measurement, and ethics.

2 MO courses and programs

Enrolling in a course or program to learn new skills and knowledge in MO is a great way to stay up-to-date. There are various online and offline options available, from short-term courses to long-term programs. Taking a MO course or program offers many benefits, such as gaining insights from experts and peers, accessing quality resources and tools, and earning credentials and recognition. Some examples of MO courses and programs include the Marketing Operations Mastery by MO Pros, the Marketing Operations Certificate Program by Rutgers University, and the Marketing Operations Bootcamp by MarketingProfs. Each of these courses provides different content, such as core topics, essential skills, best practices, quizzes, assignments, case studies, live sessions, exercises, and a certificate of completion.

3 MO communities and events

Enhancing your MO skills and knowledge can be done by joining and participating in MO communities and events. These platforms and opportunities are great for staying up-to-date with the latest trends, news, and developments in MO; seeking and offering advice, tips, and solutions for common challenges; and connecting with other MO professionals who can help you grow your career. Some examples of MO communities and events include MO Pros, which offers resources, events, and networking opportunities; the Marketing Operations Cross-Company Alliance (MOCCA), which organizes events, workshops, and roundtables; and the Marketing Operations & Technology Summit (MOTS), an annual event featuring keynotes from MO leaders.

4 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?