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What are the latest trends and innovations in social media ads platforms and formats?

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Social media ads are constantly evolving to keep up with the changing preferences and behaviors of users, as well as the competitive landscape and the technical capabilities of each platform. As a social media marketer, you need to stay on top of the latest trends and innovations in social media ads platforms and formats, so you can optimize your campaigns and reach your target audience effectively. In this article, we will explore some of the most recent developments and opportunities in social media ads, and how you can leverage them for your SMO strategy.

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1 Video ads

Video ads are one of the most engaging and popular formats for social media ads, as they can capture attention, convey emotions, and demonstrate value in a short time. However, video ads also require more resources and creativity to produce, and face challenges such as low sound, short attention spans, and ad fatigue. To overcome these obstacles, some of the best practices for video ads include using vertical or square formats, adding captions or text overlays, creating short and catchy hooks, and testing different lengths and variations.

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2 Stories ads

Stories are ephemeral and immersive content that users can create and consume on platforms such as Instagram, Facebook, Snapchat, and LinkedIn. Stories ads are full-screen and vertical ads that appear between organic stories, and can include images, videos, or interactive elements such as polls or stickers. Stories ads offer a unique opportunity to reach users who are in a more active and exploratory mode, and to showcase your brand personality and authenticity. To optimize your stories ads, you should use high-quality visuals, clear and concise messages, strong calls to action, and relevant hashtags or tags.

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Sofia Licir
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Stories ads tend to convey the brand ethos rather than product design, as aesthetics play an impactful part of bringing in potential consumers - as most consumers within the 18-25 age range cycle through trends more so than design. It can be helpful for brands to utilize various mood boards as a way to understand the brand’s aesthetic as opposed to the product’s design. Especially when these stories ads are imbedded between content of the consumer’s own following, it can be less clear for the consumer to distinguish the brand’s ad as something targeted rather than something the consumer intended to view, allowing an organic interest towards a product, instead of a feeling of insistence on the brand’s part.

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3 Carousel ads

Carousel ads are ads that display multiple images or videos that users can swipe through horizontally, and can include different links or calls to action for each card. Carousel ads are available on platforms such as Facebook, Instagram, Twitter, and LinkedIn, and can be used for various objectives such as showcasing products, features, benefits, testimonials, or stories. Carousel ads can help you increase engagement, conversions, and retention, as they allow you to showcase more information, highlight different aspects of your offer, and create a narrative or sequence. To optimize your carousel ads, you should use high-quality and consistent images or videos, compelling headlines and descriptions, and a clear and logical order.

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4 Augmented reality (AR) ads

Augmented reality (AR) ads are ads that use technology to overlay digital elements on the real-world environment of the user, creating an interactive and immersive experience. AR ads are available on platforms such as Snapchat, Facebook, Instagram, and TikTok, and can include filters, lenses, stickers, or effects that users can apply to their selfies, videos, or surroundings. AR ads can help you increase brand awareness, engagement, and loyalty, as they allow you to offer fun and personalized experiences, showcase your products or services in a realistic way, and encourage user-generated content and word-of-mouth. To optimize your AR ads, you should use creative and relevant concepts, simple and intuitive interactions, and clear and measurable goals.

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5 Dynamic product ads (DPAs)

Dynamic product ads (DPAs) are ads that automatically display products from your catalog that are relevant to the user's interests, behavior, or intent, based on the data collected by the platform or your own pixel. DPAs are available on platforms such as Facebook, Instagram, Pinterest, and Google, and can include images, videos, carousels, or collections. DPAs can help you increase sales, conversions, and retention, as they allow you to reach users who have shown interest in your products or services, remind them of their browsing history or abandoned carts, and offer personalized recommendations or offers. To optimize your DPAs, you should use high-quality and accurate product images and descriptions, catchy headlines and calls to action, and appropriate targeting and retargeting strategies.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the latest trends and innovations in social media ads platforms and formats?

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3

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1 Video ads

2 Stories ads

3 Carousel ads

4 Augmented reality (AR) ads

5 Dynamic product ads (DPAs)

6 Here’s what else to consider

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