What are the latest social media trends for businesses?

For the business I serve, I have seen a growing rise of live streaming, podcasts, AI based graphics with slight motion or AI driven videos are working quite nicely. Even nowadays, Instagram and Youtube also support more AI driven stuff for social media.

Anecdotally, I've seen a rise in brands I work with using LinkedIn Live more in the last 6 months with some great results. Pick an engaging topic and subject experts and you can see it as an extension or replacement of webinar campaigns. It's a great way to capture people in the platform easily and seems to be something LinkedIn is favouring in the algorithm.

Most social platforms let you live stream. Live streaming lets you connect with your audience a whole lot deeper than mere posts. You can go live on TikTok, Discord, Facebook, Instagram, even LinkedIn. When you do go live be sure to provide some sort of benefit to your viewers.

Live streaming is the quickest way to appear authentic and genuine. For businesses, live streaming isn't quite polished yet. People want to watch live streams of real people that they either know or have a parasocial relationship with. We live stream a view of our resort, but besides that we don't have a reason to be talking to our audience in that medium yet.

In 2023, achieving success on social media hinges on the authenticity of your content and a deliberate emphasis on forging personalized connections with your audience. Genuine, unfiltered content and a dedicated commitment to one-on-one interactions have become essential elements in your social media strategy.

I live in India and I am seeing a steep rise in Social commerce during the festive season of Dussehra, Dhanteras and Diwali. Most products are skincare, hair care or personal care brand's products, Dry fruit gift packs, and indoor Neon Light and Diwali light products. I also see an even good rise of Clothes and electronics gadgets purchases via Social Commerce.

45% of internet users in the US are considered Social Media Shoppers and will only increase in the next few years. If you're not an adopter of SC, you should be!

Social commerce is transforming online retail, notably by enhancing engagement and conversion rates. This shift is not just about convenience, it's a strategic adaptation to the evolving consumer landscape. For instance, reports by Shopify indicate that social commerce is projected to grow to $1.2 trillion globally by 2025, driven by high engagement on platforms like Instagram and Pinterest. This trend underscores the significant impact of integrating shopping experiences directly into social media networks.

The rise of social e-commerce is huge. More than 70% of social media users are more likely to purchase products and services based on seeing more and more referrals thru their favorite platforms.

TikTok has mastered this and ruined it. This affiliate marketing options has now flooded the app with false UGC content. Now if they roll out a "pay for an ad free experience" there will still be ads at the expense of making a worse user experience.

People are obsessed today with what others are eating, drinking, wearing, where they are going...UGC is the most important content for social media.

UGC is brilliant and we use it every day at our business. However, we've reached a time where it's now been corrupted and is quickly losing authenticity. I know I sound like a broken record, but for this to continue to thrive, TikTok needs to slow down with their social commerce.

User-generated content (UGC) is a pivotal aspect of contemporary marketing, greatly bolstering a brand's authenticity and trust. Notably, a BrightLocal survey highlights that 82% of consumers read online reviews, underscoring how customer-created reviews and testimonials can substantially elevate a brand's social proof and credibility.

Me and my Creative studio serve an International Skincare brand and almost 50-60% of our creative assets that we upload on the social space are User Generated Content in the form of Reels, BTS how to apply a product and Product testimonial videos. Nowadays we are also uploading AI generated Model videos about describing the advantages of ingredients of a product.

UGC als Buzz-Word hat sich in diesem Jahr extrem gewandelt, der Aufbau von performanten UGC Anzeigen hat sich stark ver?ndert und wird sich aufgrund der rasanten AI-Entwicklung noch schneller ver?ndern. Einige Unternehmen sind von gro?en Influencern zu UGC-CreatorInnen gegangen oder laufen Kampagnen parallel laufen, insgesamt sind es dennoch h?ufig Creatives die authentisch sind und eine gute Geschichte erz?hlen, die am besten Performen und das ist nicht immer einfach für CreatorInnen.

Short form video is the sh*t at the moment. No matter if it's podcasts, products or similar, creating interesting short form videos around the topics is one of the most effecting ways to get viral.

Platforms like TikTok and Instagram Reels are leading the charge in the short-form video arena, providing businesses with the perfect space to captivate audiences quickly. By leveraging these platforms, businesses can present their brand personality and key messages in a format that resonates with the fast-paced consumption habits of modern audiences. This focus on video content is not just a passing trend; it's a strategic move to align with the evolving preferences of social media users.

Short form video has taken off like a rocket since the launch of TikTok, and now that the genie is out of the bottle, it's not going away. That's because it appeals to peoples' short attention spans today, but it's also because it gives your audience a clear picture of your expertise, personality, and principles very quickly. This makes it an absolute powerhouse of a marketing channel. It comes with another powerful advantage too, though. It also allows you to draw in a larger audience through search—keep in mind—YouTube is the 2nd largest search engine in the world. And using video in this way is a strategy that most people aren't doing yet, so it will give you a tremendous advantage over those who aren't.

The audience that we serve has a very little attention span and before you can blink they have already moved to a new video. That is the reason, reels and shorts are preferred more by the audience as well as the platforms where you are serving this content. Quick videos are the norm of the day.

I can definitely attest to the value behind this current trend. I think short form video may be the most impactful type of content you can be creating right now on social media. This is because: 1. It is evergreen, people continuous stumble upon reels and watch them again, etc. 2. It can be much more personal than a static post and leave an impression on your audience. 3. It is a low commitment way to sell to your audience. I have found the easiest way to pump reels out is through podcast clips. I would recommend a podcast to any business wanting to level up their content and engagement meaningful with their online audience!

During my tenure at Verizon, I realized the power of social listening. It's not just about monitoring mentions; it's about understanding the voice of your customer. By actively listening to online conversations, you gain insights into customer preferences, emerging trends, and areas for improvement. For social marketers, this means going beyond surface-level metrics to delve into the sentiment behind the data. Use social listening tools to track, analyze, and respond to customer feedback. This proactive approach helps in refining your marketing strategies, enhancing customer service, and ultimately building a brand that resonates with your audience.

Its not only listening - Social Listening should be the first step but right after that, businesses should understand the potential of getting into communication with the audience. Appreciate the feedback, appreciate the info the audience is sharing about your products or services and engage with the users. This is the first step into a community, that will make truly loyal customers to your business.

Social listening is crucial for businesses to gauge audience sentiment and industry trends. It's more than monitoring mentions; it's understanding customer feelings and market shifts. For example, a clothing brand might use social listening to uncover a rising trend in sustainable fashion. This insight can prompt a shift towards eco-friendly materials, aligning their products with consumer values. Tools like Hootsuite help aggregate conversations and provide analytics, enabling businesses to respond proactively to customer needs and industry changes, enhancing customer service, product development, and marketing strategies. This approach not only meets customer expectations but also positions the brand as adaptable and customer-focused.

Social Listening needs to be a priority. You can't have an effective social strategy, if you aren't aware of what your competitors are up to!

Social listening is a vital tool for businesses in the digital era, offering deep insights into customer behavior and preferences. For example, a Salesforce report reveals that 59% of customers value personalized engagement based on past interactions, highlighting how social listening can help businesses understand and meet their audience's needs more effectively.

AR is an incredible tool for creating immersive experiences, as I've explored in my own career at Major League Baseball and Verizon. It's a technology that brings things to life, offering an interactive and immersive experience. For marketers, AR is not just a gimmick; it's a tool to create deeper connections with your audience. Use it for virtual try-ons, interactive ads, or enhancing in-store experiences. AR can make your brand memorable and engaging. It's particularly effective in markets where personalization and experience are key differentiators. By integrating AR into your marketing strategy, you can offer customers a unique way to interact with your products, setting your brand apart in a competitive landscape.

AR is still fairly new. It is slightly more difficult to produce. Partnering with folks that know how to create lenses and AR filters will help you stand out! Using AR on your content is a fun way to interact with users in a unique way. AR filters can create an immersive environment for users.

I would use and expand AR to include Mixed Reality, since much of the push has been coming from TikTok, Snapchat, and Meta where filters/Lenses (depending on the platform) have been working to drive more activity. Even using them in creating content for those platforms also drives better engagement activity (look no further than the sad face filter which became a viral sensation).

I agree that expanding AR to include Mixed Reality (MR) could significantly benefit content engagement. MR's blend of real and virtual worlds offers even richer, more interactive experiences. Platforms like TikTok, Snapchat, and Meta are already leveraging this with their filters and lenses, driving notable user engagement. The sad face filter's viral success is a testament to how these immersive tools can captivate audiences. Businesses using AR/MR in content creation can expect enhanced engagement, as these technologies offer novel and memorable experiences, setting them apart from competitors. This approach aligns with the growing trend of interactive and immersive digital content.

The new trend reshaping social media and the creator economy is AUTOMATED DUBBING through artificial intelligence (AI). This technology is transforming content production and consumption, breaking down language barriers and expanding global reach for creators. With precise and adaptable AI dubbing, content creators and brands can now compete for attention on a global scale, shifting the traditional influence pyramid in social media. This enriches user experience and promotes diversity and inclusion of content. Moreover, it opens new avenues for monetization and international collaborations, revolutionizing the dynamics of the creative economy and redefining who holds power and influence on digital platforms.

Social media never sleeps. You will always need to be learning and growing. If you want to be a social media professional, you have to understand that this industry is ever-changing. Get ready to be the subject matter expert at a moments notice!

The trend is that businesses are pretty much not doing very well when it comes to success in social media. I can only think of a few from the top of my head, like Duolingo. There’s so much risk and bureaucracy that businesses aren’t embracing creativity and falling flat in most of their social media posts. It’s the classic cost/benefit analysis.

A social media trend for brands is definitely the "LinkedInization". People learned how to differentiate a brand's and a person's content, so you can't fake it anymore. That's why videos like "a day in our office", "how we created this project", "behind the development of..." are becoming more popular, especially on Tiktok. Content should be either relevant or (really) real to have any organic result.

Canaux Instagram et Chaines WhatsApp,de nouveaux leviers d'une stratégie social media: - Les canaux Insta touchent un public intéressé par un domaine précis puisqu’il a fait le choix de s’y abonner.Exemple:une marque de mode, publiant quotidiennement sur son feed. Un canal dédié aux ? chaussures ? ou ? accessoires ? pourrait diffuser des contenus spécifiques 2 à 3 fois par semaine, fidélisant une partie précise de sa clientèle - Les cha?nes WhatsApp favorisent une communication unidirectionnelle, idéale pour des annonces ou promotions. Par exemple, pour un restaurant qui publie son menu du jour sur Facebook, une cha?ne pourrait envoyer des offres flash, des soirées spéciales, ou des recettes exclusives.