What are the latest retail marketing tools and technologies you should know?

Selecting the right e-commerce platform is like choosing a reliable vehicle for a cross-country journey: Shopify: It's like a sleek, ready-to-drive sedan. Easy to set up, user-friendly, and suitable for small to medium-sized ventures. WooCommerce: Think of it as a versatile SUV. It's a plugin for WordPress, offering flexibility and customization for businesses of various sizes. Magento: This platform is akin to a robust truck. It's highly customizable and suitable for large enterprises with complex needs. BigCommerce: Consider it a spacious family van. It provides scalability and ease of use for growing businesses. Your choice depends on your specific needs, budget, and the scale of your e-commerce venture.

I would say, depending on platform. Google analytics is a great factor to understand trends. Google search console to help make better use of key words. We use these tools to get the best possible data for the best possible outcome for our Bigcommerce platform. However at the end of the day is how much your willing to spend on the ads determine for the progress to be going.

Na minha vis?o, escalabilidade e integra??es s?o os aspectos principais a se considerar ao escolher uma boa plataforma de e-commerce para uma empresa, sobretudo de varejo. Uma plataforma escalável garante que a empresa esteja pronta para o sucesso, suportando o aumento no volume de vendas e tráfego sem comprometer a performance. Já a capacidade de integra??es permite à empresa otimizar as opera??es e eliminar tarefas manuais repetitivas através de integra??es entre a plataforma de e-commerce e outros sistemas que a empresa já utiliza, como ERP, CRM, BI e ferramentas de marketing é o outro fator mais importante. Por isso, na minha vis?o, esses s?o os pontos mais importantes a se considerar na escolha da plataforma.

I can strongly recommend WooCommerce due to it's flexibility and scalability, especially for anyone already building on top of WordPress. While solutions like Shopify are easier to use - and might be perfect for some businesses - we found that a solution like WooCommerce will grow with your business and prevent the need to switch platforms at a later date.

AI-powered tools can analyze customer data to provide personalized recommendations, optimize pricing, and enhance inventory management. Chatbots and virtual assistants are also being used to improve customer service.

Personalization engines are like the navigational systems in modern cars: Dynamic Yield: Think of it as a GPS for e-commerce. It guides customers through personalized journeys, increasing the chances of reaching their desired destination—a purchase. Monetate: It's like a GPS with traffic updates. Monetate uses real-time data to navigate customers around obstacles and towards conversion. Optimizely: Consider it a GPS with predictive capabilities. It anticipates where customers want to go and adjusts the route accordingly. Just as a GPS ensures a smoother and more efficient road trip, personalization engines enhance the customer journey, making it more enjoyable and increasing the likelihood of reaching the destination—a satisfied customer.

CRM tools help retailers manage customer data, preferences, and interactions, allowing for personalized marketing strategies.

The advantage of the current landscape of personalization tools lies in extensive array of options, tailored to suit varying business needs and stages of organizational maturity. This flexibility enables companies to commence their personalization journey with specialized solutions like Cooee, and move to more strategic platforms such as Dynamic Yield, Insider, Bloomreach, as their needs evolve. The proliferation in the quantity and diversity of personalization tools, however, is not without its challenges such as for example underutilization. Fortunately, decision-making has become increasingly data-driven, allowing businesses to make choices through the use of platforms like G2, product demos and Requests for Information (RFIs).

Personalization engines are based on today's data, and are sometimes "too-late". Take a step back and reflect on the customer's journey, in order to anticipate the next step. Example: I often see personalized ads on cars, few days after searching for cars. It is often too late, as I've already made my choice in which car to purchase. What comes after? Car insurance, car maintenance. What came before? Perhaps family's growing. For car insurer, go target people who's shopping for cars. For car dealers, go target people who's shopping for newborn size diapers. Be a step ahead of your competition!

A personaliza??o no e-commerce n?o será apenas uma vantagem, mas sim uma necessidade para o sucesso desse canal. Os consumidores esperam experiências personalizadas que reflitam suas necessidades, preferências e histórico de compras. Ter um bom CRM integrado à plataforma escolhida é o início de toda essa possibilidade. Sem um bom CRM é quase impossível (ou muito difícil e desgastante) conseguir oferecer uma experiência personalizada aos clientes. Os benefícios em se criar esse “ecossistema” de dados do cliente para personalizar sua experiência s?o principalmente o aumento da convers?o, aumento no ticket médio, maior reten??o, fideliza??o e uma melhor percep??o de valor por parte do cliente.

Chatbots and voice assistants are increasingly becoming indispensable tools in retail marketing strategies. By harnessing AI and natural language processing, these technologies enable businesses to engage with customers in real-time, offering personalized assistance and guidance. They can handle various tasks, including answering FAQs, assisting with product recommendations, facilitating transactions, and even resolving customer issues. Additionally, chatbots and voice assistants can contribute to lead generation by initiating conversations, capturing contact information, and nurturing prospects through targeted interactions.

Chatbots and voice assistants are like knowledgeable and attentive in-store assistants: ManyChat: Think of it as a friendly in-store helper. ManyChat engages customers in conversation, guiding them through their shopping journey and answering questions. Drift: It's like having a skilled salesperson at the ready. Drift proactively reaches out to potential customers, offering assistance and turning leads into sales. Amazon Alexa: Consider it an in-store concierge. Alexa provides voice-activated assistance, helping customers find products and complete purchases.

The key when considering chatbots is to remember that many of the new AI-based solutions do not offer true end-to-end functionality. Instead, you might consider an option like HubSpot's built-in chatbot that has some level of automation, but directs each customer to a human agent. In most cases, this will lead to superior customer service experiences even if there is a slightly longer wait time in the customer receiving a response.

Something that is important to consider in the world of Chat Commerce and the use of Chat Bots is the ability to deploy these solutions to solve end to end shopping or service journeys across an opti-channel landscape of owned (e.g Mobile App) and managed (e.g. WhatsApp) channels in a cohesive way depending on channel utilization patterns in your market.

ON is powerful enterprise-grade AI chat platform trusted by a bunch of great brands like FIFA, NBA, Valentino, Arsenal, ABInBev and more. They've seen anywhere from 1.5-4x conversion rate growth.

Augmented Reality (AR) and Virtual Reality (VR) are like the cutting-edge experiences you'd find in a futuristic retail store: Augmented Reality (AR): Use AR for home furniture shopping. Customers can view 3D models of furniture in their own homes through their smartphones. For example, they can see how a new sofa fits in their living room, making informed decisions and reducing returns. Virtual Reality (VR): Implement VR for travel agencies. Customers can take virtual tours of destinations, hotels, and activities, immersing themselves in the travel experience. For instance, they can explore a beachfront resort and get a feel for their upcoming vacation, leading to more confident bookings.

Ensuring you find a chatbot vendor that fits your business model is critical. With AI tools increasing, we will see current one-dimensional chatbots evolve to be more customized and predictive-being able to score interactions in real-time and pull in a company's first-party data. Companies like ON (formerly GameOn) specialize in interactions with customers and has now expanded beyond their top position within major league sports into luxury shopping goods.

I find it astounding how the real estate industry is lagging behind in terms of technological adoption. Offering the possibility to do virtual tours is such an easy value-add for a big pool of tenants (companies, expats, international students, new immigrants, etc.). Our real estate investment firm adopts such technology, and 90% of our properties in Canada have virtual touring. This alone puts us ahead in generating superior returns to our LPs.

Trazer experiência imersiva para o seu cliente torna visível o que ele espera sobre o seu produto e isso pode ser aplicado de diversas formas e em diversas mídias. Saber como aplicar n?o é um processo fácil, mas é um processo necessário.

Data and analytics tools are essential for retail businesses to gain insights into various aspects of their marketing efforts. By collecting, measuring, and analyzing data related to website traffic, sales, customer behavior, and feedback, these tools enable businesses to make informed decisions, refine marketing strategies, and enhance the overall customer experience. Additionally, they empower retailers to test hypotheses, identify trends, and continuously optimize their marketing campaigns for better results.

Data and analytics tools are like having a team of expert detectives at your disposal: Google Analytics: Think of it as your chief investigator. It uncovers valuable information about your website visitors, such as where they're coming from and what they're doing on your site. Hotjar: Imagine it as your undercover agent. Hotjar records user interactions, allowing you to see exactly how visitors behave on your website. Tableau: Consider it your data visualization artist. Tableau transforms raw data into beautiful and actionable insights, helping you make informed decisions.

Ferramentas de análises de dados como o Tableau, Power BI, Google Analytics e o Adobe Analytics permitir?o que você Tome decis?es mais assertivas, compreenda melhor seu público, otimize suas campanhas de marketing, identifique novas oportunidades e melhore a experiência de cada cliente. Tomar as decis?es estratégicas de negócio baseando-se em dados concretos e n?o em achismos, aumenta a probabilidade de sucesso de um e-commerce de qualquer área, por isso é importante contar com ferramentas de BI integradas à plataforma escolhida.

In the dynamic realm of retail marketing, staying ahead requires an understanding of the latest tools. Microsoft Clarity stands out, offering insights into user behavior. This free tool integrates seamlessly with any CMS, providing marketers with a lens into customer engagement intricacies. Clarity redefines user interaction comprehension through Heat Maps and User Navigation Recordings. Why Microsoft Clarity? User-Centric Design: Clarity centers analyses around users, tailoring strategies to real behaviors. Seamless Integration: Compatible with any CMS, Clarity ensures effortless incorporation into digital ecosystems. Privacy Compliance: Clarity safeguards data privacy with features like GDPR compliance and user data control.

I've been impressed with Triple Whale. Before partnering with Triple Whale, we relied solely on Google Analytics, which made it challenging to efficiently optimize our spending. Triple Whale has streamlined this by consolidating data from multiple sources and offering real-time updates in a centralized dashboard. Additionally, the platform has enhanced our insights by providing granular metrics on new customer CPA and ROAS—crucial data points that are often skewed when dealing with subscription-based brands.

Retail Media: martech solutions offering capabilities for advertisement across various touchpoints within the retail ecosystem, including website, mobile apps, CRM and offsite. Some of ad technologies available for the businesses are: - ad-serving capabilities specialised on native for e-commerce type of ads; - Self Service capabilities for internal and external users helping to manage, optimise and analyse campaigns effectively; etc - audience segmentation capabilities, allowing to benefit from the power of first party data;

If 80% of Your Sales Come from Physical Stores? You Need Hyperlocal Digital Marketing SaaS Platform for the following reasons In essence, the digital landscape has undergone a paradigm shift. More than 90% of sales are now influenced by digital interactions, even if they culminate in physical purchases. It's vital for us to recognize the distinction between organic discovery and paid ads when engaging digitally influenced customers who are contemplating painting their homes for the upcoming festive season. Organic discovery establishes a genuine and lasting connection with potential customers. It fosters trust and an emotional resonance with our brand. On the other hand, paid ads, while effective, are transactional in nature.

Payments, one often overlooked but the last phase of a customer's journey will make or break the deal. Customers pay how they want to. How many times have you abandoned a cart because it didn't offer the payment method you want or it just had too many steps/details required. If you are a brick and mortar shop with an online presence, this is a great way to monitor your customers hybrid behavior and derive insights. Adyen is a great payment tool to be explored as it offers integrations with many local retail pos systems and e-commerce platforms. If you are purely an online player - you can think about the top payment methods in your country and depending on your budget integrate payment types individually or use other tools like Stripe.

Retail is all about giving the best product experience to the customers and thus the product sells on its own. And to drive the customers to the store, presence on both online and offline marketing channels are equally important. Once you drive the customers, you need to have the right CRM tool in place to understand, engage and nurture. It would result in the instant and the buying experience will result in referral and repetitive sales that's a 60% contribution to your overall revenue.