What are the latest content writing trends and how can you align your strategy with them?

2 Interactive content

Interactive content is content that invites the user to participate, interact, or provide feedback. It can include quizzes, polls, surveys, games, calculators, infographics, and more. Interactive content can help you increase engagement, retention, and conversion rates, as well as collect valuable data and insights from your audience. To create interactive content, you should use tools and platforms that allow you to design and embed interactive elements in your website or blog. You should also align your interactive content with your goals, audience, and brand voice.

3 Content personalization

Content personalization is the process of tailoring your content to the preferences, needs, and behaviors of your individual users. It can help you deliver more relevant and valuable content, improve user experience, and boost loyalty and trust. To personalize your content, you need to segment your audience based on various criteria, such as demographics, location, interests, behavior, and stage of the buyer's journey. You also need to use data and analytics to track and measure your performance and optimize your content accordingly.

4 Video content

Video content is one of the most popular and effective forms of content, as it can capture attention, convey emotions, and communicate complex information. According to Cisco, video will account for 82% of all internet traffic by 2022. This means that you need to incorporate video into your content strategy, whether it is live, recorded, or animated. To create video content, you should use high-quality equipment and software, plan your script and storyboard, and optimize your video for SEO and social media. You should also use subtitles, captions, and transcripts to make your video more accessible and searchable.

5 Content automation

Content automation is the use of artificial intelligence (AI) and natural language generation (NLG) to create or enhance content. It can help you save time, money, and resources, as well as improve consistency, accuracy, and scalability. Content automation can be used for various purposes, such as generating headlines, summaries, meta descriptions, product descriptions, social media posts, and more. To use content automation, you should choose a reliable and reputable tool or service that can produce high-quality and original content. You should also review and edit the generated content to ensure it meets your standards and expectations.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?