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What are the latest AR storytelling trends for social impact?

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Augmented reality (AR) is a technology that overlays digital content onto the real world, creating immersive and interactive experiences. AR storytelling is a form of narrative that uses AR to enhance, enrich, or transform the way stories are told and consumed. AR storytelling can have a powerful impact on social issues, as it can raise awareness, empathy, engagement, and action among audiences. In this article, we will explore some of the latest AR storytelling trends for social impact, and how they can inspire you to create your own AR stories.

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1 Location-based AR

One of the most popular and accessible ways to create AR stories is to use location-based AR, which uses GPS, maps, or markers to trigger AR content based on the user's location. Location-based AR can create immersive and contextual stories that connect users to their surroundings, history, culture, or environment. For example, The Walk, an AR app developed by the UNHCR, simulates the journey of a refugee from Syria to Europe, allowing users to walk in their shoes and experience their challenges and choices. Location-based AR can also be used to create interactive tours, scavenger hunts, games, or art installations that engage users with social causes.

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Christopher Thigpen

Data-Driven Senior Digital Leader. Agile Development Leader with Scrum certified experience.
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The latest trends in AR storytelling for social impact involve immersive narratives addressing global issues like Social Justice, Climate Change, Human Rights, Body Autonomy, and Universal Healthcare. Collaborative AR experiences, that tend to combine real-world issues and digital elements, enable users to engage actively with the content. These opportunities emphasize the power of AR as a tool for education, advocacy, and fostering a sense of shared responsibility for change.

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Miro P. Q.

Unternehmer & Senior Consultant in den Bereichen PropTech & Real Estate |??| Fokus auf Business Innovation in den Sektoren Immobilien, Gewerbe und Industrie.
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Standortbasiertes AR-Storytelling hat grosses Potenzial, um positiv auf die Gesellschaft zu wirken. Die Trends zeigen, dass AR-Erlebnisse interaktiver, immersiver und gleichzeitig inklusiver werden. Durch die Verbindung von Technologie, Kreativit?t und sozialem Engagement k?nnen wir die Welt um uns herum neu gestalten und einen nachhaltigen Wandel bewirken. z.b. Hyperlokal: Geocaching 2.0: AR-Erweiterungen erg?nzen Suche nach physischen Objekten mit lehrreichen Inhalten. Community: Schnitzeljagden mit AR-Hinweisen: F?rderung von Bewegung und spielerischer Interaktion in der Nachbarschaft. Gamification: AR-Spiele mit sozialem Impact: Spielerische Herausforderungen, die positive Auswirkungen auf Umwelt oder Gemeinschaft haben.

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2 Social AR

Another trend in AR storytelling is social AR, which uses AR to create shared and collaborative experiences among users. Social AR can foster social interaction, communication, and connection through AR stories that can be viewed, created, or edited by multiple users. For example, Wonderscope, an AR app for children, allows users to co-create and participate in interactive stories that teach them about science, history, or culture. Social AR can also be used to create social campaigns, movements, or networks that mobilize users around social issues.

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3 Immersive journalism

Immersive journalism is a form of journalism that uses AR to create immersive and realistic stories that bring users closer to the events, places, or people they are reporting on. Immersive journalism can enhance the credibility, authenticity, and emotional impact of journalistic stories, as well as the user's engagement and understanding of them. For example, The Life-Saving Dot, an AR documentary by RYOT, tells the story of how a simple innovation can prevent iodine deficiency among rural women in India, by using AR to show the effects of the dot on their health and lives. Immersive journalism can also be used to create investigative, educational, or advocacy stories that expose or address social issues.

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Jim Sowden

Creative Director, genAI + Design | xGoogle | sowden.io
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AR journalism unlocks the power of presence; transporting viewers to the heart of unfolding events, providing visceral context that transcends traditional reporting. Armed with AR's spatial awareness and cutting-edge displays, journalists paint a dynamic picture of revolutions, not just with words, but with the very environment where change unfolds. The future of news isn't just about what we see, but where we see it; AR journalism stands poised to shatter the boundaries of the screen, immersing us in the stories that shape our world.

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4 Interactive fiction

Interactive fiction is a form of fiction that uses AR to create non-linear and branching stories that allow users to influence the outcome, direction, or perspective of the story. Interactive fiction can create personalized and dynamic stories that adapt to the user's choices, preferences, or actions. For example, Fragments, an AR game by Microsoft, is a crime thriller that uses AR to create clues, suspects, and scenarios that change according to the user's decisions and environment. Interactive fiction can also be used to create engaging and empowering stories that challenge users to think critically, creatively, or ethically about social issues.

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5 Data visualization

Data visualization is a form of visualization that uses AR to create graphical representations of data that can be viewed, manipulated, or explored in 3D space. Data visualization can create informative and compelling stories that reveal patterns, trends, or insights from complex or large data sets. For example, AR City, an AR app by Dent Reality, uses AR to visualize data from various sources, such as transport, weather, or events, to create a smart city guide that helps users navigate and discover their city. Data visualization can also be used to create educational, analytical, or persuasive stories that illustrate or communicate social issues.

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Alessandro Straccia

Innovation Leader / Creative Technology Specialist / Virtual Production Artist / AR/VR Creative Development, Three.js, A-Frame
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Data visualisation is a perfect match for AR: you can plot in real time relevant information about the subject you are studying or interacting with: a medical doctor can see in real time the patient’s data (heartbeat, blood pressure, breathing rate, etc) and any other information that can help him to work with more precision and effectiveness. For the manufacturing industry, technicians can see in real time important data about the equipment is being tested.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the latest AR storytelling trends for social impact?

1

2

3

4

5

6

1 Location-based AR

2 Social AR

3 Immersive journalism

4 Interactive fiction

5 Data visualization

6 Here’s what else to consider

Augmented Reality

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What are the latest AR storytelling trends for social impact?

1

2

3

4

5

6

1 Location-based AR

2 Social AR

3 Immersive journalism

4 Interactive fiction

5 Data visualization

6 Here’s what else to consider

Augmented Reality

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