What are the key steps to developing a consistent brand voice for your film content?

2 Identify your brand values

Next, you need to identify your brand values, which are the core beliefs and principles that guide your film content. Your brand values reflect your purpose, mission, and vision, and help you communicate what you stand for and why you matter. You can use a brainstorming technique, such as a SWOT analysis or a value proposition canvas, to define your brand values. You should aim to have 3-5 values that are clear, concise, and relevant to your audience.

3 Choose your brand attributes

After you have defined your brand values, you need to choose your brand attributes, which are the characteristics and qualities that describe your brand personality and voice. Your brand attributes help you shape the tone, style, and mood of your film content, and create a distinctive and recognizable identity. You can use a brand personality framework, such as the Aaker model or the Brand Archetypes, to choose your brand attributes. You should aim to have 3-5 attributes that are consistent, authentic, and differentiated.

4 Write your brand voice guidelines

Once you have chosen your brand attributes, you need to write your brand voice guidelines, which are the rules and best practices that help you apply your brand voice to your film content. Your brand voice guidelines should include a definition of your brand voice, examples of how to use it in different types of film content, such as documentaries, commercials, or tutorials, and tips on how to avoid common pitfalls, such as being too formal, too casual, or too generic.

5 Test and refine your brand voice

Finally, you need to test and refine your brand voice, which means evaluating how well it resonates with your audience and meets your goals. You can use various methods to test and refine your brand voice, such as conducting surveys, interviews, or focus groups, analyzing feedback, comments, or reviews, or measuring key metrics, such as views, likes, shares, or conversions. You should aim to collect both qualitative and quantitative data, and use it to improve your brand voice over time.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?