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What are the key principles and practices of 3D design for immersive and interactive gamification?

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3D design is a powerful tool for creating immersive and interactive gamification experiences, whether for virtual reality (VR), augmented reality (AR), or mixed reality (MR). Gamification is the application of game elements and mechanics to non-game contexts, such as education, training, marketing, or health. In this article, you will learn some of the key principles and practices of 3D design for gamification, and how to apply them to your own projects.

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Jason Waskey

1 Define your goals and audience

The first step in any 3D design project is to define your goals and audience. What are you trying to achieve with your gamification experience? What are the desired outcomes and behaviors? Who are your target users and what are their needs, preferences, and motivations? By answering these questions, you can design a gamification experience that is relevant, engaging, and effective for your audience.

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Brian Anthony Colon

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Plan your game thoroughly and avoid an over ambitious scope. Make sure your game plan is achievable for you and your team. The worst thing is to have to cancel a game because you and your team discover the game you started was far too much work. Never make a game for "everyone". Your game is more likely to succeed if unique and fitting for a fairly popular but not oversaturated niche. Dont rush into wasting your time either, make sure your game type is in demand.

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2 Choose your platform and tools

The next step is to choose your platform and tools for developing your 3D gamification experience. Depending on your goals and audience, you may opt for VR, AR, or MR, or a combination of them. Each platform has its own advantages and limitations, such as hardware requirements, user interface, interactivity, immersion, and realism. You also need to select the appropriate tools and software for creating your 3D assets, such as modeling, animation, texturing, lighting, and sound. Some of the popular tools for 3D design and gamification include Unity, Unreal Engine, Blender, Maya, and Adobe Photoshop.

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3 Design your game elements and mechanics

The core of any gamification experience is the game elements and mechanics that provide feedback, rewards, challenges, and choices to the users. Game elements are the components that make up the game, such as points, badges, leaderboards, levels, quests, stories, and avatars. Game mechanics are the rules and systems that govern the game, such as goals, rules, feedback, rewards, competition, cooperation, and progression. When designing your game elements and mechanics, you need to consider how they align with your goals and audience, how they balance intrinsic and extrinsic motivation, and how they create a sense of flow and fun.

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Brian Anthony Colon

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Focus on game feel and interactivity feedback. Take advantage of the human senses. Every player action should have unique sound and visuals to match. Animations for ANY event should look and feel heavy. Every experience should be a contrast to the base ambience.

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4 Create your 3D environment and assets

The next step is to create your 3D environment and assets that will form the visual and auditory representation of your gamification experience. Your 3D environment is the space where your users will interact with your game elements and mechanics, and it should be designed to support your goals and audience, as well as to enhance the immersion and realism of your experience. Your 3D assets are the objects, characters, and effects that populate your environment, and they should be designed to match your style, theme, and mood. You can use various techniques and tools to create your 3D environment and assets, such as modeling, sculpting, texturing, lighting, shading, animation, and sound.

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Brian Anthony Colon

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Focus on landmarks for your environments. Never let your players get lost in "samey" levels. This leads to boredom and frustration. Mix up your environment types. Use different colors for sections of your level, as this reduces percieved "flatness". Less is more though, dont over clutter your levels to any degree. Keep visual noise balanced. Focal points such as enemies or interactive assets should stand out and have easily recognizable silhouettes. Refer to classic DOOM for great execution of this concept.

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5 Test and iterate your 3D gamification experience

The final step is to test and iterate your 3D gamification experience to ensure that it meets your goals and audience expectations, as well as to identify and fix any issues or bugs. Testing is the process of evaluating your gamification experience with real or simulated users, using methods such as usability testing, playtesting, feedback surveys, analytics, and debugging. Iteration is the process of making changes and improvements to your gamification experience based on the results of your testing, using methods such as prototyping, wireframing, sketching, and brainstorming. By testing and iterating your 3D gamification experience, you can ensure that it is user-friendly, engaging, and effective.

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Brian Anthony Colon

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Play your levels over and over again. Find ways to try to break your game, such as going out of bounds or abusing physics, then fix these issues. Make sure every encounter is fun, engaging, and replayable. Don't make fluff sections in your game just to make it longer. A shorter but higher quality game will always be better than a long game with many boring sections. Price accordingly either way. A short but great game still shouldnt cost too much. Only games that are long AND great the entire time can justify high prices.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jason Waskey
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Immersive VR hijacks all the patterns of the reality we inhabit. To your brain you have literally been transported to a new world. This is a novel cognitive load that you should consider. For example, studies on training and education seem to demonstrate higher retention of lesson material. At the same time, narratively, the current pace of edits and info dumps on story need a lot more time to breathe in order to be understood. I suspect early on that familiar tropes and less subtle material may resonate more as folks get used to the new medium. There’s an old story (maybe apocryphal) about folk running from a train scene in a Lumiere movie. Those people weren’t simple, they just knew trains are dangerous. I think that lesson applies here.

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What are the key principles and practices of 3D design for immersive and interactive gamification?

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1 Define your goals and audience

2 Choose your platform and tools

3 Design your game elements and mechanics

4 Create your 3D environment and assets

5 Test and iterate your 3D gamification experience

6 Here’s what else to consider

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