What are the key principles of customer development for start-ups?
Customer development is a process of validating and testing the assumptions and hypotheses behind a start-up's business model. It helps start-ups avoid building products or services that no one wants, and instead focus on finding a product-market fit and a scalable and sustainable growth strategy. In this article, you will learn about the key principles of customer development for start-ups and how to apply them in your own venture.