What key performance indicators (KPIs) should companies include in their CSR reports?
Corporate social responsibility (CSR) is the commitment of businesses to act ethically and contribute to the economic, social and environmental well-being of their stakeholders and the wider society. CSR reporting is the process of communicating the impacts and outcomes of CSR activities to the relevant audiences, such as customers, investors, employees, regulators and NGOs. CSR reporting can help companies showcase their values, enhance their reputation, attract and retain talent, improve their performance and foster trust and transparency. However, CSR reporting also poses some challenges, such as how to measure and report on the complex and diverse aspects of CSR in a consistent, credible and comparable way. This is where key performance indicators (KPIs) come in handy.
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Align with company goals:Choosing KPIs that mirror your company's objectives ensures you're tracking what truly matters. It's like setting up a fitness tracker for your business, focusing on the healthiest outcomes.
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Engage stakeholders:Gather feedback from everyone impacted by your CSR, from employees to clients. It turns your report into a conversation starter, sparking ideas for how you can do even better.