What are the key metrics and indicators to evaluate persona alignment and engagement with your web content?
Web content is not a one-size-fits-all solution. To create effective and engaging web content, you need to understand who your target audience is, what their needs and goals are, and how they interact with your website. This is where buyer personas and web analytics come in handy. Buyer personas are fictional representations of your ideal customers, based on data and research. Web analytics are the tools and methods that measure and analyze your website performance and user behavior. In this article, you will learn what are the key metrics and indicators to evaluate persona alignment and engagement with your web content.
-
Iain WhiteTech Consultant | IT Leader | Mentor | Virtual CTO | Leadership Coach | Project Manager | Scrum Master | IT Strategy |…
-
Alex YastrebenetskyCEO @ InfoTrust ? Ad Tech Partner for 50+ Fortune 500 & 15/100 Top Brands ? Global Foundation Co-Founder ? Tech…
-
Sadman ShahadatDigital Analytics & Tracking Leader | 1250+ Tracking Implementations | Trusted by 200+ Advertisers & Agencies | GTM…