What are the key factors to consider when developing a sustainability-focused marketing campaign?
Sustainability is not only a buzzword, but a strategic imperative for businesses that want to create value and gain a competitive edge in the market. However, sustainability is not just about reducing environmental impact or complying with regulations. It is also about communicating effectively with customers, stakeholders, and society about how your business contributes to social and environmental goals. This is where sustainability-focused marketing campaigns come in. They are designed to showcase your brand's commitment, actions, and impact on sustainability issues, and to engage and influence your target audience. In this article, we will explore some of the key factors to consider when developing a sustainability-focused marketing campaign.
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Estela MartínAbogada, DirCom y RSC en Sincro. Presidenta de la Sección de Igualdad del ICAM. Docente. LinkedIn Top Voices…
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Luis Barreda GagoDirector de Cuentas PROA Comunicación
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Abhijit BhatlekarIndependent Photographer/Filmmaker. Corporate Films & Profile Shoots, CSR & Developmental Studies, Social Impact…