What are the key elements of a value proposition and how do they differ from a solution message framework?
If you are in the business of selling solutions, not just products or services, you need to communicate your value to your customers clearly and effectively. But how do you craft a compelling value proposition that captures the benefits and outcomes of your solution, and how do you align it with a consistent and relevant solution message framework? In this article, we will explore the key elements of a value proposition and how they differ from a solution message framework, and why you need both to succeed in solutions marketing.