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What are the key elements of a successful video content series?

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Video content is one of the most engaging and effective forms of content marketing, but it also requires careful planning and execution to achieve your goals. Whether you want to educate, entertain, or inspire your audience, you need to consider some key elements that make a video content series successful. In this article, we will discuss six aspects that you should pay attention to when creating and distributing your video content series.

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1 Strategy and goals

Before you start producing your video content series, you need to have a clear strategy and goals in mind. What is the purpose of your series? Who is your target audience? What value do you offer to them? How do you measure your success? These are some of the questions that you should answer to define your video content strategy and goals. Having a clear direction and vision will help you align your content with your brand, your audience, and your objectives.

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Esther Olanma Shedrach ??

Founder: Ovids || I help brands, small business owners, and individuals repurpose their diverse content into compelling videos|| Video editor || Video Marketing Strategist || Content writer || Carousel Expert/Tutor
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Having a clear strategy and goal will help you achieve success. Know your target audience, it will help you know where to find them and also know the kind of content they consume. Also, knowing the purpose of your content will help you achieve your goals.

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2 Format and style

The format and style of your video content series should reflect your strategy and goals, as well as your brand identity and voice. You can choose from different formats and styles, such as interviews, tutorials, documentaries, animations, stories, or live streams, depending on your topic, tone, and message. You should also consider the length, quality, and frequency of your videos, and how they fit into your overall content calendar. The format and style of your video content series should be consistent, engaging, and relevant to your audience.

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Esther Olanma Shedrach ??

Founder: Ovids || I help brands, small business owners, and individuals repurpose their diverse content into compelling videos|| Video editor || Video Marketing Strategist || Content writer || Carousel Expert/Tutor
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Your audience also determines your video format. Whichever format you choose, make sure you have a good HOOK AND Call To Action ( CTA). A great video content without a catchy hook will not perform well. A great video content without a persuasive CTA will not convert well.

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Nycole Hampton

Integrated Brand, Content, Social Media + Influencer Marketing Leader | Speaker | Adjunct Professor
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Format and style is important! Where is this series going to live? Who are you targeting? You've got to create your video series for the intended platforms and the goals you want to achieve with your audiences. The style of how you shoot is critical to how you want your audience to engage. For instance, if you are doing a user story series you have to capture direct eye contact so that the genuine nature of the story shines through. There is nothing worse than a user story with someone pouring their heart out but the video is shot at the side of their face. How can you connect with that?

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3 Storytelling and scripting

One of the most important elements of a successful video content series is storytelling. Storytelling is the art of creating and delivering a compelling narrative that connects with your audience on an emotional level. Storytelling can help you capture attention, build trust, and drive action. To create effective stories, you need to have a clear structure, a strong hook, a clear message, and a memorable ending. You also need to write a script that guides your video production and delivery, and that includes the key elements of your story, such as the characters, the conflict, the resolution, and the call to action.

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Esther Olanma Shedrach ??

Founder: Ovids || I help brands, small business owners, and individuals repurpose their diverse content into compelling videos|| Video editor || Video Marketing Strategist || Content writer || Carousel Expert/Tutor
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Infusing storytelling to your video content will make your content more engaging. It will glue your audience to your video till the end.

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4 Production and editing

The production and editing of your video content series are the stages where you bring your stories to life. You need to have the right equipment, tools, and skills to produce and edit high-quality videos that match your format and style. You also need to follow some best practices, such as using good lighting, sound, and camera angles, choosing appropriate music and graphics, and adding captions and subtitles. The production and editing of your video content series should enhance your storytelling and message, and create a professional and polished impression.

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Esther Olanma Shedrach ??

Founder: Ovids || I help brands, small business owners, and individuals repurpose their diverse content into compelling videos|| Video editor || Video Marketing Strategist || Content writer || Carousel Expert/Tutor
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This is a very important stage of your video content series. This will determine if it will be successful or not. As a professional video editor, I always tell people to hire a video editor if they can't edit. It's always best to outsource your videos to professionals, they'll give you the best. Instead of struggling to edit it yourself.

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5 Distribution and promotion

The distribution and promotion of your video content series are the steps where you reach and attract your audience. You need to have a clear distribution and promotion plan that covers the platforms, channels, and tactics that you will use to share and amplify your video content. You should also optimize your video content for each platform and channel, using keywords, tags, titles, descriptions, thumbnails, and playlists. The distribution and promotion of your video content series should increase your visibility, reach, and engagement.

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6 Analysis and optimization

The analysis and optimization of your video content series are the processes where you measure and improve your performance. You need to have the right metrics and tools to track and analyze your video content results, such as views, watch time, retention, engagement, conversions, and feedback. You should also use the data and insights that you gather to optimize your video content strategy and goals, your format and style, your storytelling and scripting, your production and editing, and your distribution and promotion. The analysis and optimization of your video content series should help you achieve your objectives and grow your audience.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are the key elements of a successful video content series?

1

2

3

4

5

6

7

1 Strategy and goals

2 Format and style

3 Storytelling and scripting

4 Production and editing

5 Distribution and promotion

6 Analysis and optimization

7 Here’s what else to consider

Content Marketing

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What are the key elements of a successful video content series?

1

2

3

4

5

6

7

1 Strategy and goals

2 Format and style

3 Storytelling and scripting

4 Production and editing

5 Distribution and promotion

6 Analysis and optimization

7 Here’s what else to consider

Content Marketing

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