What are the key elements of a successful esports media team?

1 Vision and Strategy

A successful esports media team needs to have a clear vision and strategy for their content, audience, and goals. They need to know what kind of content they want to create, who they want to reach, and how they want to measure their success. They also need to align their vision and strategy with the values and objectives of their esports organization, partners, and sponsors. A vision and strategy can help the media team to plan, prioritize, and execute their projects effectively and efficiently.

2 Skills and Roles

A successful esports media team needs to have a diverse and balanced set of skills and roles that can cover all aspects of media production and management. They need to have people who can write, edit, design, record, stream, host, interview, analyze, and promote esports content. They also need to have people who can manage the budget, schedule, workflow, quality, and distribution of the content. A skills and roles matrix can help the media team to identify their strengths, weaknesses, gaps, and opportunities for improvement and collaboration.

3 Tools and Platforms

A successful esports media team needs to have the right tools and platforms that can enable them to create and deliver high-quality and relevant content. They need to have the equipment, software, and services that can support their content creation, editing, streaming, hosting, analytics, and monetization. They also need to have the platforms, channels, and networks that can help them to reach and engage their target audience, such as websites, social media, podcasts, newsletters, and forums. A tools and platforms inventory can help the media team to evaluate their options, costs, benefits, and risks.

4 Communication and Feedback

A successful esports media team needs to have effective communication and feedback mechanisms that can foster teamwork, collaboration, and improvement. They need to have regular and clear communication within the team, as well as with their esports organization, partners, sponsors, and audience. They also need to have constructive and honest feedback from their peers, mentors, experts, and fans. They need to be open to learning, adapting, and innovating based on the feedback they receive. A communication and feedback plan can help the media team to establish their expectations, roles, responsibilities, and channels.

5 Passion and Fun

A successful esports media team needs to have passion and fun for their work, as well as for the esports industry and community. They need to have a genuine interest and enthusiasm for the games, players, teams, tournaments, and stories they cover. They also need to have a sense of humor and creativity that can make their content entertaining and memorable. They need to enjoy what they do and have fun with their team, as well as with their audience. A passion and fun checklist can help the media team to remind themselves why they do what they do and how they can make it better.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?