What are the key elements to showcase in your user flow portfolio?

1 Define the problem

The first element to showcase in your user flow portfolio is the problem that you are trying to solve with your research. You should explain the context, the scope, the objectives, and the target users of your project. You should also provide some background information on the existing product or service, and the pain points or gaps that you identified. This will help your audience understand why your research is relevant and valuable, and what are the main challenges and opportunities that you faced.

2 Show your process

The second element to showcase in your user flow portfolio is the process that you followed to conduct your research and create your user flows. You should describe the methods, tools, and techniques that you used, and how they helped you answer your research questions and validate your assumptions. You should also explain how you recruited, screened, and engaged with your participants, and how you collected, analyzed, and synthesized your data. This will help your audience appreciate the rigor and validity of your research, and how you ensured the quality and reliability of your findings.

4 Visualize your user flows

The fourth element to showcase in your user flow portfolio is the user flows that you designed based on your findings. You should use clear, consistent, and engaging visuals to represent the steps, actions, interactions, and transitions that users take to complete their tasks and achieve their goals. You should also use annotations, labels, and symbols to explain the logic, functionality, and features of your user flows. This will help your audience follow the user journey, and see how your user flows solved the problem and improved the user experience.

5 Demonstrate your impact

The fifth element to showcase in your user flow portfolio is the impact that your user flows had on the product or service, and on the users and stakeholders. You should share the results, outcomes, and feedback that you obtained from testing, evaluating, and iterating on your user flows. You should also quantify and qualify the benefits, value, and changes that your user flows delivered, such as increased usability, satisfaction, conversion, retention, or revenue. This will help your audience measure the success and effectiveness of your user flows, and how they contributed to the project goals and vision.

6 Tell your story

The sixth and final element to showcase in your user flow portfolio is the story that you tell with your user flow portfolio. You should use a compelling narrative, a coherent structure, and a captivating tone to connect the dots between the problem, the process, the findings, the user flows, and the impact. You should also use your own voice, style, and personality to convey your passion, enthusiasm, and expertise. This will help your audience engage with your user flow portfolio, and remember you as a UX researcher who can deliver meaningful and memorable user flows.