登录查看更多内容

What are the key elements of a product vision board and how do you use it to guide your product development?

由人工智能和领英社区提供技术支持

A product vision board is a simple but powerful tool that helps you define and communicate the core purpose, value proposition, target market, and key features of your product. It helps you align your team, stakeholders, and customers around a common vision and direction for your product development. In this article, you will learn what are the key elements of a product vision board and how do you use it to guide your product development.

在这篇协作文章中查找专家回答

由社区从 3 条内容中精选。了解更多

1 What is a product vision board?

A product vision board is a one-page canvas that summarizes the essential aspects of your product idea in a clear and concise way. It consists of four main sections: vision, target group, needs, and product. Vision is the overarching goal or benefit that your product aims to deliver to your customers. Target group is the specific segment of customers that you want to serve with your product. Needs are the problems, pains, or desires that your target group has and that your product addresses. Product is the solution that you offer to satisfy the needs of your target group, along with the key features or benefits that differentiate it from other products.

添加您的观点

Randall E.

Product Leader | Transforming B2B Revenue Streams with Intelligent Analytics & Content Tools
举报内容
The “why” is essential to any product vision. Having a clear and defined outcome that you want to achieve ensures you build the right thing. Without understanding why you’re building something, why it’s important, what problem is solved and who’s life it makes easier, it becomes difficult to prioritize new features as things change and scale over time.

已翻译

赞

2 Why use a product vision board?

A product vision board is a useful tool for several reasons. First, it helps you clarify and validate your product idea before investing too much time and money into development. By creating a product vision board, you can test your assumptions and hypotheses about your customers, their needs, and your solution with real feedback and data. Second, it helps you communicate and align your product vision with your team, stakeholders, and customers. By using a product vision board, you can share your product idea in a simple and visual way, and get everyone on the same page about what you are building and why. Third, it helps you guide and prioritize your product development. By using a product vision board, you can focus on the most important aspects of your product, and avoid scope creep, feature bloat, or losing sight of your customer value.

添加您的观点

Osnat (Os) Benari

Top 25 Product-Led Growth Influencers | Bestselling Author & Speaker | Product Leadership | Workplace Resilience and Reinvention Guide
举报内容
When companies talk about roadmap and that building one and maintaining, it is hard I always go back to the product vision board as this basic document helps align the company and the various leaders affecting the product.

已翻译

赞

3 How to create a product vision board?

Creating a product vision board is a collaborative and iterative process that involves four steps: brainstorm, sketch, validate, and refine. Brainstorm is the step where you generate ideas and hypotheses about your product vision, target group, needs, and product. You can use techniques such as brainstorming, mind mapping, or customer interviews to explore different possibilities and perspectives. Sketch is the step where you translate your ideas and hypotheses into a visual format. You can use a template, a poster, or a digital tool to create your product vision board. Validate is the step where you test your product vision board with real or potential customers, and collect feedback and data. You can use methods such as surveys, interviews, landing pages, or prototypes to validate your assumptions and hypotheses. Refine is the step where you analyze the feedback and data, and update your product vision board accordingly. You can use tools such as affinity diagrams, pivot tables, or SWOT analysis to identify patterns, insights, and opportunities for improvement.

添加您的观点

4 How to use a product vision board?

Using a product vision board is not a one-time activity, but a continuous practice that evolves with your product development. You can use your product vision board to guide your product development in several ways. First, you can use it to define and prioritize your product roadmap and backlog. By using your product vision board, you can align your product roadmap and backlog with your customer value proposition and your product differentiation. You can also use it to decide what features to build, what to measure, and what to test. Second, you can use it to communicate and collaborate with your team, stakeholders, and customers. By using your product vision board, you can share your product vision and direction with your team, stakeholders, and customers, and get their feedback and input. You can also use it to resolve conflicts, negotiate trade-offs, and manage expectations. Third, you can use it to review and adapt your product development. By using your product vision board, you can evaluate your product performance and progress, and identify gaps, risks, or opportunities for improvement. You can also use it to revisit and revise your product vision, target group, needs, and product as needed.

添加您的观点

5 What are some best practices for a product vision board?

A product vision board is not a static document, but a dynamic tool that requires constant attention and refinement. To create and use a product vision board effectively, it should be kept simple and concise, customer-centric, and updated and relevant. Aim to use simple language, bullet points, visuals, customer segments, personas, jobs-to-be-done, problem statements, value propositions, and outcomes to convey your message. Additionally, review your product vision board regularly to ensure it aligns with your goals and strategy. Update it based on new feedback, data, or learnings to reflect the current state and direction of your product development.

添加您的观点

Rasoul Jabari

Co-Founder @ DELIS ?? || Business Advisor || Marketplace Growth Consultant
举报内容
It is a great practice to create a vision board with the help of JTBD in order to better illustrate the goals and outcomes sought by your target customers. This can assist in developing better solutions as you build your product.

已翻译

赞

Product Vision

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are the key elements of a product vision board and how do you use it to guide your product development?

1

2

3

4

5

1 What is a product vision board?

2 Why use a product vision board?

3 How to create a product vision board?

4 How to use a product vision board?

5 What are some best practices for a product vision board?

Product Vision

给文章评分

感谢您的反馈

更多Product Vision相关文章

更多相关阅读内容