TV production trends are constantly evolving, influenced by various factors such as audience preferences, technology, budget, and competition. In this article, you will learn about some of the key drivers of TV production trends and how they affect the way you create and consume video content.
One of the main drivers of TV production trends is the demand of the audience , who expect more diversity, quality, and relevance in the content they watch. TV producers have to adapt to the changing tastes and needs of the viewers, who have more options and control over what they watch, when they watch, and how they watch. For example, TV producers have to cater to the growing demand for streaming services, which offer more convenience, customization, and interactivity than traditional TV. They also have to create content that reflects the diversity and inclusion of the society, as well as the current issues and challenges that the audience cares about.
Another key driver of TV production trends is the innovation of technology, which enables new ways of creating, delivering, and enhancing video content. TV producers have to keep up with the latest developments and tools that can improve the quality, efficiency, and creativity of their work. For example, TV producers have to use advanced cameras, lighting, sound, and editing equipment that can produce high-definition, immersive, and realistic video content. They also have to leverage digital platforms, such as social media, websites, and apps, that can distribute and promote their content to a wider and more engaged audience.
Improved special effects: Advances in computer graphics and other technologies have made it possible to create more realistic and sophisticated special effects for television shows. This has allowed for the production of shows with high-quality visual effects,science fiction &fantasy series Enhanced production values: New technologies have also made it possible to improve the overall production value of television shows. Increased use of computer-generated imagery (CGI)CGI has become increasingly common in television production, allowing for the creation of visual effects that would be difficult or impossible to achieve through traditional means. Remote production: The COVID-19 pandemic has highlighted the potential for remote production.
A third key driver of TV production trends is the budget constraints that TV producers face, especially in the context of the COVID-19 pandemic, which has disrupted the production and distribution of many TV shows. TV producers have to find ways to reduce costs, optimize resources, and generate revenue from their content. For example, TV producers have to use more remote and virtual production methods, such as cloud computing, video conferencing, and animation, that can save time, money, and travel. They also have to explore new monetization models, such as subscription, sponsorship, and advertising, that can generate income from their content.
There will never be "enough" budget to make everything possible - good producing is about making the best piece of content with the story you have and the budget you can afford. You can get creative and "stretch" the budget through smart planning and decision making - sometimes meaning a story change - but amazing content has been made with no budget and terrible content has been made with insane amounts of budget. Get the story right and the rest will follow.
A fourth key driver of TV production trends is the pressure of competition, which comes from both within and outside the TV industry. TV producers have to compete with other TV shows, channels, and networks that offer similar or better content to the same or different audience segments. They also have to compete with other forms of entertainment, such as gaming, music, and podcasts, that can attract and retain the attention and loyalty of the viewers. For example, TV producers have to create content that stands out , appeals, and connects with the audience, by using original stories, characters, formats, and genres. They also have to create content that can cross platforms , mediums, and markets, by using transmedia storytelling, collaboration, and localization strategies.
One of the first things to consider when it comes to assessing your audience is what I refer to as ?relevance“. Is your production relevant for an audience; i.e. does your topic address their interest, need or curiosity. And that is then triggering another aspect of relevance: the commercial relevance. I.e. is the audience willing to pay in some form for your content - via a fee or their attention; and is the audience consequently relevant for someone else who is willing to pay for access to them.