What are the key challenges and benefits of omnichannel strategy?
Omnichannel strategy is a way of delivering a seamless and consistent customer experience across multiple channels, such as online, mobile, social, and physical. It is a key component of digital transformation, as it enables businesses to adapt to changing customer preferences, increase loyalty, and optimize operations. However, implementing an omnichannel strategy is not without challenges. In this article, we will explore some of the main obstacles and benefits of omnichannel strategy, and how to overcome them.
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Samik AdhikarySenior Executive Advanced Analytics | Digital transformation capability owner | Thought Leader
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Oleg FonarovFounder @ Program-Ace. Founder @ Cine-Books. Forbes Technology Council member. New Media Expert and Content Producer.
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Bartholomew OkonkwoChief Information Officer at Fidelity Bank