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What inspires your B2B content marketing?

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B2B content marketing is a powerful way to attract, engage, and convert your target audience. But creating content that resonates with your buyers and stands out from the competition is not easy. You need to understand their needs, challenges, goals, and preferences, and craft content that offers value, solutions, and insights. How do you find the inspiration to create B2B content that works? Here are some tips to help you.

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Dr. (h.c.) Jaslyin Qiyu

C-Suite Brand, Marketing & Communications, MarTech and CX Advisor | B2B, B2C Marketing and Digital Sales I CX Advisory…
A. Lee Judge

Co-Founder Content Monsta | Helping businesses produce better content | B2B Marketing Strategist | Corporate Speaker |…
Akash Shetty

Growth Marketer | Scaling Business and Driving Revenues | Perfume Collector

1 Listen to your audience

One of the best sources of inspiration for your B2B content marketing is your own audience. They are the ones who can tell you what they want to learn, what problems they face, what questions they have, and what motivates them to buy. You can listen to your audience in various ways, such as conducting surveys, interviews, focus groups, social media monitoring, feedback forms, reviews, and analytics. By listening to your audience, you can discover their pain points, interests, objections, and aspirations, and create content that addresses them.

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Dr. (h.c.) Jaslyin Qiyu

C-Suite Brand, Marketing & Communications, MarTech and CX Advisor | B2B, B2C Marketing and Digital Sales I CX Advisory Board Member I CMO Council I ex Citibank, EY, Credit Suisse, JLL, OCBC
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Regardless of whether it's B2B or B2C content, it needs to help your customer solve their problems and it needs to demonstrate how your service/product is part of that solution in solving their problems. Case studies, client testimonials and contributions from your partner networks will help. Just as marketing cannot help a bad product value proposition, no amount of good content can save a product that doesn't really solve an addressable need.

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A. Lee Judge

Co-Founder Content Monsta | Helping businesses produce better content | B2B Marketing Strategist | Corporate Speaker | Podcast and Video Publisher
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One of the best ways to serve your audience while at the same time serving your business is to create content with a focus to remove friction. Friction can come in the form of a potential customer understanding if and how you can solve their problem. It can come in the form of an existing customer needing to better understand how to use your product. And most importantly, there could be friction in your sales process - the enablement of your sales team to communicate the company message consistently and in a way that is easy to digest by your audience. Removal of friction should be a guiding light in your efforts to create B2B content.

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2 Follow industry trends

Another way to inspire your B2B content marketing is to follow the latest trends and developments in your industry. You can use tools like Google Trends, BuzzSumo, Feedly, and LinkedIn to stay on top of the news, insights, opinions, and best practices in your niche. By following industry trends, you can identify the hot topics, challenges, opportunities, and innovations that affect your buyers and your business. You can use this information to create content that showcases your expertise, thought leadership, and relevance.

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Akash Shetty

Growth Marketer | Scaling Business and Driving Revenues | Perfume Collector
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Following industry trends does makes sense however creating new trends is what creates a powerful brand. Mapping the industry and offering a completely new content strategy that adds value is a key approach for success. The text-book approach will only get you on the same level as the competition, true B2B leaders can be distinguished easily from their immediate competition. 2 important things to remember for B2B marketing strategy: - The customer is well informed - B2B shouldn't be boring

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3 Learn from competitors

A third way to inspire your B2B content marketing is to learn from your competitors. You can analyze their content strategy, topics, formats, channels, and performance, and see what works and what doesn't for them. You can use tools like SEMrush, Ahrefs, SpyFu, and SimilarWeb to compare your content with theirs, and find gaps, strengths, weaknesses, and opportunities. By learning from your competitors, you can create content that differentiates you, fills the gaps, and outperforms them.

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4 Experiment with formats

A fourth way to inspire your B2B content marketing is to experiment with different formats and types of content. You don't have to stick to the same old blog posts, ebooks, or white papers. You can try new and creative ways to deliver your message, such as videos, podcasts, infographics, webinars, case studies, quizzes, interactive tools, or stories. By experimenting with formats, you can appeal to different learning styles, preferences, and emotions of your buyers, and increase your engagement and retention.

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Akash Shetty

Growth Marketer | Scaling Business and Driving Revenues | Perfume Collector
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I second that. Continuous content creation and experimentation can help in identifying the right set of formats that serve the marketing purpose. On LinkedIn: Carousels drive the highest engagements. Photographs of teams/individuals too drive more engagement.

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5 Collaborate with others

A fifth way to inspire your B2B content marketing is to collaborate with others. You can work with your colleagues, customers, partners, influencers, experts, or peers to co-create, co-promote, or co-distribute your content. You can leverage their skills, insights, networks, and credibility to enhance your content quality, reach, and authority. By collaborating with others, you can add value, diversity, and credibility to your content, and build trust and relationships with your buyers.

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Akash Shetty

Growth Marketer | Scaling Business and Driving Revenues | Perfume Collector
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Ahhhh!! I strongly believe this is the era of collaboration and crossovers :) As a marketer, it is important to have an omni channel approach towards a business goal. This demands strategies to be interconnected and a lot of cross-functional dependance. Numbers look better when all the teams are in sync with the help of data and mile stones. Warning: Poor communication practices can lead to Chinese whispers and missed opportunities.

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6 Review your results

A sixth way to inspire your B2B content marketing is to review your results and measure your impact. You can use tools like Google Analytics, HubSpot, or Mailchimp to track and analyze your content performance, such as traffic, leads, conversions, shares, comments, or revenue. By reviewing your results, you can identify what works and what doesn't for your content, and optimize your strategy accordingly. You can also use your results to celebrate your successes, learn from your failures, and motivate yourself to create more B2B content that works.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What inspires your B2B content marketing?

1

2

3

4

5

6

7

1 Listen to your audience

2 Follow industry trends

3 Learn from competitors

4 Experiment with formats

5 Collaborate with others

6 Review your results

7 Here’s what else to consider

B2B Marketing Strategy

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What inspires your B2B content marketing?

1

2

3

4

5

6

7

1 Listen to your audience

2 Follow industry trends

3 Learn from competitors

4 Experiment with formats

5 Collaborate with others

6 Review your results

7 Here’s what else to consider

B2B Marketing Strategy

给文章评分

感谢您的反馈

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