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What industry insights can inform your recruiting strategy?

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As a recruiter, you know that finding and attracting the best talent for your organization is not a one-size-fits-all process. You need to tailor your recruiting strategy to the specific needs, challenges, and opportunities of your industry and market. But how do you get the relevant and timely industry insights that can inform your decisions and actions? In this article, we will explore some of the sources and methods that can help you gain a deeper understanding of your industry and use it to improve your recruiting outcomes.

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由社区从 6 条内容中精选。了解更多

Ehab AbdElHafez

Head of Talent Acquisition, International @ GE HealthCare | Global Executive Ph.D. Candidate, ESCP
Marc Hammer

LinkedIn Top Voice | Executive Search - Digital & Tech | Interim Management | Leadership Advisory | Board Members
Robert Schintler

xKorn Ferry Senior Recruiter | Market Researcher | SHRM-CP.

1 Analyze your competitors

One of the most obvious ways to learn about your industry is to study your competitors. What are they doing to attract, retain, and develop their talent? What are their strengths and weaknesses? How do they position themselves in the market? How do they communicate their employer brand and value proposition? You can use various tools and techniques to gather and analyze this information, such as social media, job boards, employer review sites, industry reports, and benchmarking. By comparing and contrasting your competitors, you can identify the gaps and opportunities in your own recruiting strategy and differentiate yourself from the crowd.

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Marc Hammer

LinkedIn Top Voice | Executive Search - Digital & Tech | Interim Management | Leadership Advisory | Board Members
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We conducted a comparative analysis of our competitors' social media recruitment strategies. By understanding their approach to engaging potential candidates, we were able to spot a niche and refine our messaging and outreach, resulting in a 20% increase in qualified applicants.

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Robert Schintler

xKorn Ferry Senior Recruiter | Market Researcher | SHRM-CP.
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To effectively analyze competitors in recruitment, focus on their job postings and recruitment channels to understand their strategies. Utilize social media and professional networks for insights into their employee value propositions and culture. Attend industry events for a closer look at engagement and retention tactics. Use LinkedIn and data scraping for talent mapping, identifying the profiles they target. Analyzing industry trends helps anticipate future hiring needs. Gather candidate feedback on their recruitment process and experience. Incorporate data analysis to track and compare these aspects, providing a clear competitive landscape.

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2 Follow industry trends

Another way to gain industry insights is to follow the trends and developments that are shaping your industry and market. What are the current and emerging challenges and opportunities in your industry? What are the drivers and disruptors of change? What are the skills and competencies that are in high demand or becoming obsolete? How are the customer preferences and expectations evolving? You can use various sources and platforms to keep track of these trends, such as industry publications, newsletters, podcasts, webinars, events, and influencers. By following industry trends, you can anticipate the future needs and expectations of your organization and your candidates and adapt your recruiting strategy accordingly.

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Kareem Rogers, MHRIR, SHRM-CP

Recruiter by Day, Genie ??♂? to Job Seekers by night | Founder @HR Depot LLC?? | I help job seekers access recruiter secrets to get the salary they deserve?? | 2023-24 District 103 Public Speaking Champion
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In the dynamic landscape of recruiting, staying attuned to industry trends is pivotal. For instance, tracking emerging technologies enables a proactive approach, ensuring you attract top talent with the right skill set. Personal experience taught me that incorporating data-driven insights and understanding the evolving needs of candidates fosters a more effective recruitment strategy. Embracing innovation and adapting to industry shifts positions you as a forward-thinking recruiter, creating a competitive edge in talent acquisition.

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3 Survey your candidates

Another way to gain industry insights is to survey your candidates and collect their feedback and opinions. What are their motivations and preferences for working in your industry and organization? What are their pain points and challenges? What are their expectations and aspirations? How do they perceive your employer brand and value proposition? You can use various methods and tools to conduct and analyze these surveys, such as online surveys, phone interviews, focus groups, and sentiment analysis. By surveying your candidates, you can understand their perspective and needs better and improve your recruiting experience and offer.

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Ehab AbdElHafez

Head of Talent Acquisition, International @ GE HealthCare | Global Executive Ph.D. Candidate, ESCP
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Beyond assessing candidates, recruiters can transform interviews into valuable data-gathering exercises. By delving into candidates' industry knowledge, emerging trends, and competitive insights, recruiters can gain a deeper understanding of the evolving landscape. This intelligence can inform talent attraction strategies, identify potential skill gaps, and refine hiring processes. By leveraging these insights, recruiters can become strategic partners to the business, anticipating industry shifts and making informed decisions to attract and retain top talent.

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4 Engage your employees

Another way to gain industry insights is to engage your employees and leverage their knowledge and network. What are their insights and opinions about your industry and market? What are their best practices and recommendations for recruiting in your industry? Who are the potential candidates or referrals in their network? How can they help you promote your employer brand and value proposition? You can use various channels and initiatives to engage your employees, such as internal communication, employee advocacy, referral programs, and recognition schemes. By engaging your employees, you can tap into their expertise and connections and enhance your recruiting performance and reputation.

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Marc Hammer

LinkedIn Top Voice | Executive Search - Digital & Tech | Interim Management | Leadership Advisory | Board Members
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You could initiate an 'employee insight panel' to gather valuable internal perspectives on what makes your organisation attractive to potential candidates. This will lead to the creation of more authentic and resonant employer branding materials.

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5 Collaborate with partners

Another way to gain industry insights is to collaborate with partners and stakeholders who have access to relevant and reliable information and resources. Who are the experts and authorities in your industry and market? Who are the influencers and thought leaders who can shape the opinions and behaviors of your candidates? Who are the vendors and service providers who can support your recruiting needs and goals? You can use various strategies and tactics to collaborate with these partners, such as networking, outreach, co-marketing, co-creation, and sponsorship. By collaborating with partners, you can access their insights and influence and expand your recruiting reach and impact.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Bryony Sutlieff

Talent Acquisition | Health & Medical Communications Specialist
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The key thing here is finding insights from multiple sources - competitor info, potential candidates, external talent partners and agencies, and your current employees are all going to have knowledge that you can take into consideration. By using a wider data pool you can find trends, see any gaps, predict future patterns, and therefore make sure you have a recruitment strategy that is future-proof and helps your business stand out.

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What industry insights can inform your recruiting strategy?

1

2

3

4

5

6

1 Analyze your competitors

2 Follow industry trends

3 Survey your candidates

4 Engage your employees

5 Collaborate with partners

6 Here’s what else to consider

Recruiting

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What industry insights can inform your recruiting strategy?

1

2

3

4

5

6

1 Analyze your competitors

2 Follow industry trends

3 Survey your candidates

4 Engage your employees

5 Collaborate with partners

6 Here’s what else to consider

Recruiting

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