What factors should you consider when developing a content calendar for photo content?

1 Your photo content strategy

Before you start filling your content calendar with photo ideas, you need to have a clear photo content strategy. This means defining your purpose, objectives, target audience, value proposition, and key messages for your photo content. Your photo content strategy should also include your photo content guidelines, such as style, tone, format, quality, and accessibility standards. Your photo content strategy will guide you in choosing the right photos for the right platforms and audiences, as well as measuring the impact of your photo content.

3 Your photo content themes

A content calendar can help you create and maintain a consistent and coherent photo content theme across your platforms and channels. A photo content theme is a recurring topic, idea, or concept that connects your photos and supports your brand identity and message. For example, your photo content theme could be related to your industry, niche, values, products, services, or customer stories. You need to identify your photo content themes based on your photo content strategy, audience research, and keyword analysis, and plan how to distribute and vary them in your content calendar.

4 Your photo content frequency

How often you publish your photo content is another factor to consider when developing a content calendar for photo content. Your photo content frequency depends on several factors, such as your goals, audience, resources, and competitors. You need to find the optimal photo content frequency that maximizes your reach, engagement, and conversion, without compromising your quality, relevance, and value. You also need to consider the different photo content frequency requirements for different platforms and channels, such as social media, blogs, newsletters, or websites.

5 Your photo content optimization

A content calendar can also help you optimize your photo content for better performance and results. This means applying the best practices and techniques for photo content optimization, such as using the right file formats, sizes, resolutions, dimensions, and compression methods for different platforms and channels. It also means optimizing your photo content metadata, such as titles, captions, alt texts, tags, and keywords, for better search engine visibility and accessibility. You need to include these optimization steps in your content calendar and ensure that they are consistent and accurate.

6 Your photo content evaluation

The last factor to consider when developing a content calendar for photo content is how you will evaluate your photo content. This means setting up and tracking the relevant metrics and indicators for your photo content, such as views, likes, shares, comments, clicks, leads, conversions, or revenue. It also means analyzing and interpreting the data and feedback from your photo content, and using them to improve your photo content strategy, sources, themes, frequency, and optimization. You need to allocate time and resources for your photo content evaluation in your content calendar and make adjustments accordingly.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?