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What factors should you consider when creating functional food products for children?

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Functional food products are foods that have added ingredients or claims that provide health benefits beyond basic nutrition. They are becoming more popular among consumers who want to improve their wellness and prevent diseases. However, creating functional food products for children is not as simple as adding some vitamins or minerals to a snack. You need to consider several factors that affect the acceptability, safety, and efficacy of these products for young consumers. In this article, you will learn about some of the most important factors that you should consider when creating functional food products for children.

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Vibhuti Mittal

R&D Manager - Britannia Industries Limited | CFTRI'21
Malte Bey

Student | Founder | Visionary
Dr. Neha Palande Desai

Formulation Developer | Drug Researcher - Herbal | Nutraceutical | Dietary Supplements | NutriCosmetics

1 Target age group

Children have different nutritional needs, preferences, and behaviors depending on their age group. For example, infants and toddlers need more fat and protein than older children, while school-aged children may be more adventurous and curious about new foods. You should design your functional food products according to the specific characteristics and requirements of your target age group. You should also consider the appropriate serving size, format, and packaging for your products to make them convenient and appealing for children.

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Candela Lopez

Técnica en nutrición comunitaria
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Según mi experiencia, se entiende como alimento funcional a aquellos alimentos que además de su valor nutricional aportan un componente para mejorar la salud y reducir el riesgo de enfermedades. Es de suma importancia considerar el grupo biológico ya que un ni?o seguramente tendrá requerimientos específicos para su correcto desarrollo como por ej el consumo adecuado de hierro. Además deben poder demostrarse sus efectos dentro de las cantidades consumidas en la dieta.

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2 Sensory attributes

Children are more sensitive and selective than adults when it comes to the sensory attributes of food, such as taste, texture, color, and aroma. These attributes can influence their acceptance and consumption of functional food products. Therefore, you should ensure that your functional food products have sensory attributes that are familiar, attractive, and enjoyable for children. You should also avoid adding ingredients or claims that may cause negative associations or perceptions, such as bitter, sour, or medicinal flavors.

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3 Health benefits

The main purpose of functional food products is to provide health benefits that are supported by scientific evidence. However, not all health benefits are relevant or meaningful for children. For example, children may not care about lowering their cholesterol or blood pressure, but they may be interested in improving their immunity, cognition, or growth. You should choose health benefits that are suitable and desirable for children, and communicate them in a clear and simple way. You should also avoid making exaggerated or misleading claims that may confuse or deceive children or their parents.

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Candela Lopez

Técnica en nutrición comunitaria
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Los alimentos funcionales deben tener un atributo que permita clasificarlos como tal. La población objetivo es muy importante que se tenga en cuenta. Aqui entra el rol de los negocios y las grandes empresas que desean vender los alimentos catalogándolos como saludables con el fin de aumentar sus ganacias. Por lo tanto, es importante no pasar por alto las regulaciones que rigen en cada país y enfocarnos en la salud como eje central.

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4 Regulatory compliance

Functional food products are subject to different regulations depending on the country, region, or market where they are sold. These regulations may cover aspects such as the definition, labeling, advertising, and safety of functional food products. You should comply with the relevant regulations for your target market to avoid legal or ethical issues. You should also consult with experts or authorities to ensure that your functional food products meet the standards and expectations of your consumers and stakeholders.

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Brittany Peterson, MS, RDN
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If you are interested in your products entering schools, it's important to review the regulations set by the federal government for foods served in schools. For example, if your product contains grains, it would be important to look at the USDA CACFP Grains Ounce Equivalents Resources.

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Candela Lopez

Técnica en nutrición comunitaria
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Es importante tener en cuenta el marco de regulación de cada país para poder dise?ar un alimento saludable. Los sistemas nacionales de control alimentario velan por que los alimentos disponibles en un país sean inocuos, sanos y aptos para el consumo humano, así como por el cumplimiento de los requisitos en materia de calidad e inocuidad de los alimentos y por un etiquetado honesto y preciso de conformidad con lo establecido

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5 Consumer education

Creating functional food products for children is not enough to ensure their success. You also need to educate your consumers, especially the parents or caregivers, about the benefits, features, and usage of your products. You should provide accurate and transparent information about your products, such as the ingredients, claims, and evidence. You should also use engaging and interactive methods, such as stories, games, or quizzes, to educate and motivate your consumers. You should also solicit feedback and suggestions from your consumers to improve your products and services.

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Malte Bey

Student | Founder | Visionary
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While I agree with the importance of consumer education in the success of functional food products for children, I would like to emphasize that the impact extends beyond parents to shape children's long-term perceptions of what constitutes 'good' food. As a father and food innovator, I believe that children mirror the food choices and preferences of their parents. Therefore, the awareness and understanding cultivated among parents about the benefits and features of foods play a pivotal role in influencing the dietary preferences that children develop. Ensuring accurate information and transparent communication is not only about educating parents but also about laying the groundwork for a generational shift towards healthier eating habits.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Vibhuti Mittal

R&D Manager - Britannia Industries Limited | CFTRI'21
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Delivery Format of product: If the product to be designed for infants, it should be in liquid format. For toddlers, it could be either paste format or soft chewy product. It is very essential to look into the product format according to target group to attract them towards it.

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Dr. Neha Palande Desai

Formulation Developer | Drug Researcher - Herbal | Nutraceutical | Dietary Supplements | NutriCosmetics
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1. Age-Appropriate Ingredients: Choose ingredients suitable for the child's age group. 2. Minimize Artificial Additives: Steer clear of synthetic colors, flavors, and preservatives. 3. Limit Sugars: Keep sugar content within recommended limits to promote healthy eating habits. 4. Rigorous Testing: Conduct thorough testing for harmful elements and chemicals to meet safety standards. 5. Balance Taste and Nutrition: Strive for a palatable product without compromising nutritional value. 6. Regular Formulation Updates: Stay abreast of research and industry standards for continuous improvement. 7. Promote Health: Prioritize ingredients that contribute positively to children's health and well-being.

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SACHIN KUMAR

NPD Professional (Sports Nutrition, Health Supplements & Nutraceuticals) | Ex- Tirupati Group | Bunge | Verka |
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1. Nutritional needs: Consider the specific nutritional needs of children, including essential vitamins, minerals, and macronutrients. 2. Taste and texture: Children can be picky eaters, so it's important to create products that are appealing in taste and texture. 3. Allergies and dietary restrictions: Take into account common allergies and dietary restrictions among children, such as nut allergies, lactose intolerance, and gluten sensitivities. 4. Convenience: Consider the convenience of the product for parents, such as easy-to-prepare or on-the-go options. 5. Marketing and packaging: Create packaging and marketing materials that are attractive to children and their parents, while also providing clear information about the product.

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Bhavica Appachu

Founder & Child Nutrition Facilitator at Body&Mine, India. Building the food and nutrition literacy of parents & school-age children Body Positive Facilitator. M.Sc in Nutrition & Dietetics.
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It is also essential to consider the convenience for parents. Make sure the products are easy to use, perhaps with simple preparation methods and clearly state the nutrition information in the packaging which is vital for parents to make informed decisions about their children's diet.

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What factors should you consider when creating functional food products for children?

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2

3

4

5

6

1 Target age group

2 Sensory attributes

3 Health benefits

4 Regulatory compliance

5 Consumer education

6 Here’s what else to consider

Food Science

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What factors should you consider when creating functional food products for children?

1

2

3

4

5

6

1 Target age group

2 Sensory attributes

3 Health benefits

4 Regulatory compliance

5 Consumer education

6 Here’s what else to consider

Food Science

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