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What emerging crisis communication technologies should you know for brand management?

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Crisis communication is a vital skill for brand managers, especially in the digital age where news and opinions can spread rapidly and affect your reputation. However, keeping up with the latest trends and tools can be challenging, as technology evolves constantly and offers new possibilities and challenges. In this article, we will explore some of the emerging crisis communication technologies that you should know for brand management, and how they can help you monitor, respond, and evaluate your crisis performance.

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Balkissa Ahmadou

Directrice Marketing & Croissance à Airudi Afrique | Linkedin Top Voice I Consultante en Stratégie Marketing & Personal…

1 Social media listening

Social media listening is the process of tracking and analyzing what people are saying about your brand, your industry, or your competitors on various social media platforms. It can help you identify potential or existing crises, understand the sentiment and tone of your stakeholders, and engage with them in a timely and appropriate manner. Social media listening tools can also provide you with valuable insights and metrics, such as reach, engagement, sentiment, influence, and share of voice, that can help you measure and improve your crisis communication strategies.

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Balkissa Ahmadou

Directrice Marketing & Croissance à Airudi Afrique | Linkedin Top Voice I Consultante en Stratégie Marketing & Personal Branding | Communication | Ambassadrice de marque | Motivatrice | Engagée en faveur de la jeunesse
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L'écoute active des réseaux sociaux est essentielle pour la gestion de crise d'une marque. Elle permet une détection précoce des problèmes, une réactivité rapide aux préoccupations des consommateurs, une prise de décision informée, la gestion proactive de la réputation, l'anticipation des tendances, l'engagement positif avec les consommateurs, l'évaluation de l'impact des actions de gestion de crise, la compréhension du sentiment général, et une adaptabilité aux changements rapides.

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Dr. Sanchit Misra??

Finance & Accounts at Plant Finance Office ?? Featured 39 Times for FMCG Insights ?? MBA, IIM Ranchi ?? Aspiring CFA L1 ?? Ex-Doctor, IMS BHU ?? KUINEP, Kyoto University ???? Freie Universit?t Berlin ????
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Emerging crisis communication technologies continue to evolve, offering innovative ways for brand management to navigate and respond to crises effectively. Some of the key emerging technologies in this field include: 1. Social Media Listening and Monitoring Tools: Advanced social media listening tools use AI and natural language processing to monitor conversations in real-time. These tools help brands track sentiments, detect emerging crises, and respond promptly to mitigate issues. 2. AI-Powered Chatbots and Virtual Assistants: AI-driven chatbots provide instant responses to customer inquiries during a crisis, offering immediate assistance and information. They can be deployed across various platforms to manage communication effectively.

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Natalie Nadeau

Business Strategist + Coach | The Reality of Winning Podcast Host | Agency Co-Founder
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By actively listening to your audience and industry on social media, you can anticipate trends, identify opportunities, and address concerns promptly. This enhances your personal brand's relevance and responsiveness. Use social media listening tools like Mention, Brandwatch, or Google Alerts to monitor your personal brand mentions and industry conversations. Engage thoughtfully in discussions related to your expertise, demonstrating your knowledge and willingness to help. Share valuable content and insights related to emerging trends or issues, positioning yourself as an industry thought leader.

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2 Chatbots and AI

Chatbots and artificial intelligence (AI) are technologies that can automate and enhance your communication with your customers, employees, and other stakeholders during a crisis. Chatbots are software applications that can simulate human conversations and provide answers, information, or guidance to users through text or voice. AI is the broader term that refers to the ability of machines to perform tasks that normally require human intelligence, such as learning, reasoning, and decision making. Chatbots and AI can help you provide faster, more consistent, and more personalized responses to your stakeholders, as well as collect feedback and data that can inform your crisis management.

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Natalie Nadeau

Business Strategist + Coach | The Reality of Winning Podcast Host | Agency Co-Founder
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Implementing chatbots and AI in your personal branding enhances your accessibility and efficiency. This can lead to increased engagement and trust among your network. (Also a reduced time spent for you -- giving you freedom back) Integrate a chatbot on your website, IG or LinkedIn profile to answer frequently asked questions about your expertise or services. Use AI-driven tools to analyze your network's preferences and tailor your content accordingly. Leverage AI-generated content to streamline your content creation process and maintain a consistent online presence. Use AI to deliver assets like lead magnets to your audience and start automating the sales process. I like manychat for this.

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3 Virtual and augmented reality

Virtual reality (VR) and augmented reality (AR) are technologies that can create immersive and interactive experiences for your stakeholders during a crisis. VR is the simulation of a three-dimensional environment that users can explore and interact with using special devices, such as headsets or gloves. AR is the overlay of digital elements, such as images or sounds, onto the real-world environment, using devices such as smartphones or glasses. VR and AR can help you communicate your brand values, vision, and actions in a more engaging and memorable way, as well as demonstrate empathy and transparency to your stakeholders.

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4 Blockchain and digital identity

Blockchain and digital identity are technologies that can enhance your trust and security during a crisis. Blockchain is a system of distributed ledger that records and verifies transactions without the need for a central authority. It can enable more transparent, efficient, and secure communication and collaboration among your stakeholders, as well as protect your data and reputation from cyberattacks or manipulation. Digital identity is the representation of a person or an entity online, using various attributes, such as biometrics, credentials, or preferences. It can help you verify the identity and authenticity of your stakeholders, as well as tailor your communication to their needs and expectations.

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5 Big data and analytics

Big data and analytics are technologies that can help you collect, process, and interpret large and complex sets of data from various sources, such as social media, web analytics, surveys, or sensors. They can help you gain deeper and more accurate insights into your crisis situation, your stakeholders' behavior and preferences, and your communication performance and outcomes. Big data and analytics can also help you predict and prevent potential crises, as well as optimize and evaluate your crisis communication strategies and tactics.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What emerging crisis communication technologies should you know for brand management?

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6

1 Social media listening

2 Chatbots and AI

3 Virtual and augmented reality

4 Blockchain and digital identity

5 Big data and analytics

6 Here’s what else to consider

Brand Management

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What emerging crisis communication technologies should you know for brand management?

1

2

3

4

5

6

1 Social media listening

2 Chatbots and AI

3 Virtual and augmented reality

4 Blockchain and digital identity

5 Big data and analytics

6 Here’s what else to consider

Brand Management

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