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What emerging content writing trends will improve your content creation?

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Content creation is a dynamic and evolving field that requires constant adaptation and innovation. As a content writer, you need to stay on top of the latest trends and best practices to create engaging, relevant, and valuable content for your audience. In this article, we will explore some of the emerging content writing trends that will improve your content creation in 2021 and beyond.

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Madhuraj P

Head of Digital Marketing & Strategy | Ex-Upgrad | Offering Expert Digital Marketing Training | Helping Brands Grow…

1 Voice search optimization

Voice search is becoming more popular and convenient, especially with the rise of smart speakers and voice assistants. According to a report by Juniper Research, voice-based ad revenue could reach $19 billion by 2022. To optimize your content for voice search, you need to use natural language, long-tail keywords, and conversational phrases that match the way people speak. You also need to provide clear and concise answers to common questions that your audience might ask.

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Madhuraj P

Head of Digital Marketing & Strategy | Ex-Upgrad | Offering Expert Digital Marketing Training | Helping Brands Grow with SEO & Social Media Marketing
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One emerging trend in content writing is the emphasis on interactive content. Instead of just reading, audiences now want to engage. Consider creating quizzes, polls, or interactive videos to make your content more captivating. Another trend is the rise of voice search. People are using voice-activated devices more than ever, so optimizing your content for voice search by using natural language and conversational tone can boost your visibility. Lastly, personalized content is gaining traction. Tailoring your content to individual preferences or behaviors can significantly enhance user experience and engagement. Utilize data to understand your audience and deliver content that resonates with them on a personal level.

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2 Interactive content

Interactive content is content that invites the user to participate, interact, or engage with it. Examples of interactive content include quizzes, polls, surveys, calculators, games, and videos. Interactive content can boost user engagement, retention, and loyalty, as well as generate leads, feedback, and data. To create interactive content, you need to use tools and platforms that allow you to design, publish, and analyze your content. You also need to align your interactive content with your goals, audience, and brand.

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Chantel DaCosta

Content Specialist | Editor | Writer | Researcher | Editing & Content Management
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I'm particularly excited about the emergence and growing popularity of interactive content. I'd love to see how polls, quizzes and even the gamification of certain content segments can enhance user experience. This elements are exciting.

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3 Artificial intelligence

Artificial intelligence (AI) is transforming the way content is created, distributed, and consumed. AI can help content writers with tasks such as research, analysis, editing, and optimization. AI can also generate content based on data, keywords, and templates. However, AI is not a replacement for human creativity and judgment. To leverage AI for content creation, you need to use it as a tool to enhance your skills, not to replace them. You also need to monitor and evaluate the quality and accuracy of the AI-generated content.

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Chantel DaCosta

Content Specialist | Editor | Writer | Researcher | Editing & Content Management
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Generative AI is a useful tool and not a replacement for your writing. It can help with brainstorming, keywords, SEO and even captions so your voice as the content creator is essential.

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4 Content personalization

Content personalization is the process of tailoring your content to the preferences, needs, and behaviors of your individual audience members. Content personalization can increase user satisfaction, loyalty, and conversion, as well as reduce bounce rate and churn. To personalize your content, you need to collect and analyze data about your audience, such as demographics, interests, location, and behavior. You also need to segment your audience into different groups and create content that matches their profiles and journeys.

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5 Video content

Video content is one of the most popular and effective forms of content, especially on social media platforms. Video content can capture attention, convey emotions, and deliver information in a visual and auditory way. According to a report by Wyzowl, 86% of video marketers say video has increased traffic to their website. To create video content, you need to use tools and software that allow you to record, edit, and publish your videos. You also need to optimize your videos for SEO, mobile devices, and different platforms.

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6 User-generated content

User-generated content (UGC) is content that is created and shared by your audience, such as reviews, testimonials, comments, photos, and videos. UGC can increase trust, credibility, and social proof for your brand, as well as generate organic traffic and word-of-mouth. To encourage UGC, you need to create a community around your brand, invite feedback and participation, and reward and showcase your users. You also need to moderate and monitor the quality and relevance of the UGC.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What emerging content writing trends will improve your content creation?

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1 Voice search optimization

2 Interactive content

3 Artificial intelligence

4 Content personalization

5 Video content

6 User-generated content

7 Here’s what else to consider

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