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What are the effects of using repetition for emphasis in your speeches?

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When delivering a speech, the art of communication is not just about what you say, but how you say it. Repetition is a powerful rhetorical device that, when used effectively, can transform your message from mundane to memorable. It's a tool that can underscore your key points and make them stick in the minds of your audience. But like any tool, it must be used with care to avoid diminishing its impact. As you read on, you'll discover the nuanced effects that repetition can have on your speeches and how it can either engage your audience or prompt them to tune out.

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1 Crafting Focus

Repetition can be a beacon that guides your audience's attention to the crux of your message. By deliberately repeating certain phrases or ideas, you create a pattern that helps listeners identify the most important elements of your speech. This technique not only emphasizes your main points but also aids in information retention. When your audience hears something multiple times, it's more likely to stick with them long after they've left the room, ensuring that your message doesn't just make an impression but leaves a lasting impact.

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2 Emotional Appeal

Emotion is a key driver of human action, and repetition can be used to evoke strong emotional responses from your audience. When you repeat a phrase that is tied to an emotional concept, it can heighten the feelings associated with that concept, whether it's excitement, urgency, or compassion. This emotional reinforcement helps to forge a deeper connection between you and your listeners, making your speech more persuasive and memorable. However, it's important to strike the right balance so that the emotion doesn't overshadow the substance of your message.

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Jacqualyn James

Stroud Township Bicentennial Historical assoc
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Erik Erik Ericson Eight Stages of Life Relate listeners to Stages Examples: Infancy, childhood, adolescence, adulthood, achievement, connection, old age, elderly

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3 Rhythmic Resonance

Repetition adds a musical quality to your speech, creating a rhythm that can captivate your audience. Just as a catchy chorus in a song is easy to remember and repeat, a well-crafted repetitive element in a speech can have a similar stickiness. This rhythmic resonance makes your speech more engaging and enjoyable to listen to. It can turn a simple message into a resonant echo that reverberates through the consciousness of your audience, long after the speech itself has ended.

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4 Clarifying Concepts

Using repetition for emphasis also serves as a clarifying force. It can help break down complex ideas into digestible pieces, reinforcing understanding with each iteration. When you repeat key terms or concepts throughout your speech, you're giving your audience multiple opportunities to grasp and process the information being presented. This clarity is essential in ensuring that your audience walks away with a clear understanding of your message and the confidence to discuss and share it with others.

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Jacqualyn James

Stroud Township Bicentennial Historical assoc
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Chronicle of the Horse Introduce Rider & Dressage Horse education of rider Training of horse Give examples of awards International competition Conclude: Results of competition

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5 Persuasive Power

The persuasive power of repetition cannot be overstated. In the realm of business communications, where convincing others is often the goal, repeating your key points can make your argument more compelling. Each repetition acts as an anvil, hammering your point home and solidifying it in the minds of your listeners. But beware: overuse can lead to desensitization, where the words lose their meaning and the persuasive effect is nullified.

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6 Engagement Risk

While repetition can be an asset, it also carries the risk of disengaging your audience if overused. Repetition that lacks purpose or creativity can become monotonous and cause listeners to disengage. It's crucial to balance repetition with fresh content and to use it sparingly enough that it remains effective. You want your audience to feel invigorated by your speech, not lulled into a sense of complacency or boredom.

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Angelo Nicu Filip

Business Consultant at Consultanta Administratie Educatie
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Hi everyone, One thing I find that is most important is to have repetitions with story’s and real life examples for the audience. And do not do it more than three times.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Dr. Denise Wood

Doctor of Clinical Psychology
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Agree, nevertheless I found relaying to the audience with examples and personal experiences have a big draw as well. @drdenisewood.com

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What are the effects of using repetition for emphasis in your speeches?

1

2

3

4

5

6

7

1 Crafting Focus

2 Emotional Appeal

3 Rhythmic Resonance

4 Clarifying Concepts

5 Persuasive Power

6 Engagement Risk

7 Here’s what else to consider

Business Communications

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What are the effects of using repetition for emphasis in your speeches?

1

2

3

4

5

6

7

1 Crafting Focus

2 Emotional Appeal

3 Rhythmic Resonance

4 Clarifying Concepts

5 Persuasive Power

6 Engagement Risk

7 Here’s what else to consider

Business Communications

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