What are effective ways to repurpose thought leadership content for a wider audience?

1 Turn blog posts into podcasts

Podcasts are a popular and convenient way for people to consume content on the go, especially if they prefer listening over reading. You can leverage your existing blog posts and turn them into engaging podcast episodes by adding some audio elements, such as an introduction, a summary, a call to action, and some music or sound effects. You can also invite guests, experts, or colleagues to join you and add more value and diversity to your podcast. You can then distribute your podcast on various platforms, such as Spotify, Apple Podcasts, or SoundCloud, and promote it on your social media channels and website.

2 Convert white papers into infographics

White papers are in-depth and authoritative reports that provide insights, solutions, or recommendations on a specific topic or problem. They are great for demonstrating your knowledge and credibility, but they can also be lengthy and dense for some readers. You can make your white papers more accessible and appealing by converting them into infographics, which are visual representations of data, facts, or concepts. Infographics can help you highlight the key points, statistics, or findings of your white papers and make them easier to digest and share. You can use tools like Canva, Piktochart, or Infogram to create your infographics and post them on your website, blog, or social media platforms.

3 Repackage webinars into videos

Webinars are live or recorded online presentations that allow you to interact with your audience, showcase your expertise, and generate leads. They are effective for educating, informing, or persuading your potential or existing customers, but they can also be repackaged into shorter and more focused videos that you can use for other purposes. For example, you can edit your webinar recordings and extract the most valuable or relevant segments, such as tips, testimonials, or case studies, and turn them into standalone videos that you can upload on YouTube, Vimeo, or your website. You can also use these videos as teasers or trailers for your upcoming webinars or events.

4 Transform e-books into slides

E-books are comprehensive and detailed guides that cover a specific topic or theme in depth. They are useful for providing valuable information, establishing your authority, and generating leads. However, they can also be transformed into slides, which are concise and visual summaries of your e-books that you can use for different scenarios. For instance, you can use your slides as a presentation tool for your webinars, workshops, or meetings. You can also share your slides on platforms like SlideShare, LinkedIn, or Medium, where you can reach a larger and more diverse audience. You can also embed your slides on your website, blog, or email newsletter and drive more traffic to your e-books.

5 Recycle social media posts into newsletters

Social media posts are short and catchy messages that you can use to communicate with your followers, share your insights, or promote your content. They are ideal for building your online presence, engaging your audience, and driving traffic to your website or blog. However, you can also recycle your social media posts into newsletters, which are regular and personalized emails that you can send to your subscribers, customers, or prospects. Newsletters can help you nurture your relationships, increase your loyalty, and boost your conversions. You can use your social media posts as the basis for your newsletter content and add some additional information, such as stories, updates, or offers, to make it more relevant and valuable for your email list.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?