登录查看更多内容

What are effective ways to reduce search advertising costs for your E-Commerce business?

由人工智能和领英社区提供技术支持

Search advertising is a powerful way to drive traffic and sales to your E-Commerce business, but it can also be costly and competitive. How can you optimize your budget and bidding strategies to get the most out of your search ads without breaking the bank? Here are some effective ways to reduce search advertising costs for your E-Commerce business.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

David Schulhof

Leading Digital Director with expertise in online marketing strategies | Growth | PHA Group
Jennifer Roebuck

CMO / CEO / NED / Venture - Shaping the future of the consumer sector with emerging technology and creativity.
Vlad I.

Top LinkedIn voice; #armUkraineNow #stoprussianaggression ????

1 Use keyword research tools

Before you launch your search campaigns, you need to do some keyword research to find out what your potential customers are searching for, how popular and relevant those terms are, and how much they cost to bid on. Keyword research tools can help you discover new opportunities, analyze the competition, and estimate the return on investment of your keywords. You can use free tools like Google Keyword Planner, Ubersuggest, or Answer The Public, or paid tools like SEMrush, Moz, or Ahrefs.

添加您的观点

Jennifer Roebuck

CMO / CEO / NED / Venture - Shaping the future of the consumer sector with emerging technology and creativity.
举报内容
The most important thing - develop a performance model that helps you understand what advertising is actually contributing from an attribution perspective. You will see ( quickly ) where you can trim and what your ROAS should be.

已翻译

赞
Justin Marshall

Enthusiast, Gold Miner, Founder
举报内容
Products that have high search volume but produce low AOV are suspect. Acquiring a customer is important - but focusing on high profit skus (read; high value customer) is more important in my experience. Your mileage may vary.

已翻译

赞

2 Optimize your quality score

Quality score is a metric that Google uses to measure how relevant and useful your ads and landing pages are to your target audience. It affects your ad rank, which determines how often and where your ads appear, and your cost per click, which is how much you pay when someone clicks on your ads. A higher quality score means lower costs and better performance. To optimize your quality score, you need to improve your click-through rate, keyword relevance, ad relevance, landing page experience, and ad extensions.

添加您的观点

Vlad I.

Top LinkedIn voice; #armUkraineNow #stoprussianaggression ????
举报内容
I believe that obsessing over quality score may not always be beneficial. While it's a useful metric, it shouldn't be the sole focus. Instead, concentrate on your return on investment and overall campaign performance. After all, a high quality score is meaningless if it doesn't lead to conversions.

已翻译

赞

3 Use negative keywords

Negative keywords are terms that you don't want your ads to show up for. They help you avoid wasting money on irrelevant or low-quality traffic that is unlikely to convert. For example, if you sell luxury watches, you might want to exclude keywords like "cheap", "fake", or "repair". You can use keyword research tools or your search terms report to find out what negative keywords you should add to your campaigns.

添加您的观点

4 Experiment with different match types

Match types are settings that control how closely your keywords match the search queries that trigger your ads. There are four main match types: broad, modified broad, phrase, and exact. Each match type has its own advantages and disadvantages in terms of reach, relevance, and cost. Broad match can help you capture more traffic, but it can also be more expensive and less targeted. Exact match can help you target specific customers, but it can also limit your exposure and miss out on variations. You should experiment with different match types and see what works best for your goals and budget.

添加您的观点

5 Adjust your bids and budgets

Bids and budgets are the main factors that determine how much you spend on your search ads. You can use manual or automated bidding strategies to set your bids and budgets based on your objectives and performance. Manual bidding gives you more control and flexibility, but it requires more time and attention. Automated bidding lets Google optimize your bids and budgets based on your campaign settings and historical data, but it can also be less transparent and predictable. You should adjust your bids and budgets regularly based on your results and market conditions.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

David Schulhof

Leading Digital Director with expertise in online marketing strategies | Growth | PHA Group
举报内容
A key method to reduce your search ad spend / improve the ROAS (return on ad spend) is to actually invest more on upper funnel activity such as social Prospecting, YouTube and PR, so that more people know your brand and search for you by brand which will be the cheapest type of traffic and usually be higher intent. Increasing brand traffic will increase ROAS and allow you to then reinvest in broader (more expensive) generic terms more effectively. It's key to remember that your marketing channels are linked and directly impact one and another.

已翻译

赞
Alex Levashov

eCommerce, Data Science, Project Management, Automation. MBA, Magento/Adobe, Databricks Certified
举报内容
The key to reduce PPC cost is to invest in the brand. Branded keywords are cheaper, especially for the brand itself, in many countries you can even forbid competitors to bid. Plus you will be #1 in organic search results for your own brand with minimal efforts.

已翻译

赞

E-commerce

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

What are effective ways to reduce search advertising costs for your E-Commerce business?

1

2

3

4

5

6

1 Use keyword research tools

2 Optimize your quality score

3 Use negative keywords

4 Experiment with different match types

5 Adjust your bids and budgets

6 Here’s what else to consider

E-commerce

给文章评分

感谢您的反馈

更多E-commerce相关文章

更多相关阅读内容

What are effective ways to reduce search advertising costs for your E-Commerce business?

1

2

3

4

5

6

1 Use keyword research tools

2 Optimize your quality score

3 Use negative keywords

4 Experiment with different match types

5 Adjust your bids and budgets

6 Here’s what else to consider

E-commerce

给文章评分

感谢您的反馈

查看其他技能