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What are effective ways to partner with local businesses for your community program?

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If you run a community program for a non-profit organization, you know how important it is to build strong relationships with local businesses. They can offer valuable resources, support, and exposure for your cause, as well as help you reach more people in need. But how do you find and approach potential partners, and what are the best practices for creating mutually beneficial collaborations? In this article, we will share some effective ways to partner with local businesses for your community program, based on our experience and research.

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1 Identify your goals and value proposition

Before you start looking for business partners, you need to have a clear idea of what you want to achieve and what you can offer in return. Think about your program's mission, vision, and objectives, and how they align with the interests and needs of the local community. Then, think about how partnering with a business can help you advance your goals, such as increasing your reach, impact, or sustainability. Finally, think about what you can offer to the business, such as recognition, referrals, feedback, or opportunities to engage with their customers or employees.

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Brandy Nicole Walker, M.A., CPC

Brand Builder | Creator | Storyteller Developing brands that command attention.
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Seek mutually beneficial partnerships. Operate with the understanding that successful businesses are constantly being approached to donate, participate and engage with the community. Why should businesses partner with you? And conversely, why do you truly want to partner with them? Being clear on this will help you to attract the right types of partnerships and grow your organization.

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2 Research and target potential partners

Once you have defined your goals and value proposition, you can start researching and targeting potential partners. Look for businesses that share your values, vision, and audience, and that have a presence and reputation in the community. You can use online tools, such as Google Maps, social media, or directories, to find and filter businesses by location, industry, size, or reviews. You can also ask your existing network, such as donors, volunteers, or clients, for recommendations or referrals. Make a list of the most promising prospects, and prioritize them based on their relevance and potential.

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3 Reach out and pitch your partnership

After you have identified your target partners, you need to reach out and pitch your partnership. You can use various channels, such as email, phone, or social media, to initiate contact and introduce yourself and your program. However, the most effective way to build rapport and trust is to meet in person, if possible. When you pitch your partnership, be clear, concise, and compelling. Explain your goals and value proposition, and how they match the business's goals and interests. Show enthusiasm and passion for your cause, and demonstrate your credibility and impact. Ask open-ended questions, and listen to their feedback and concerns.

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Lisa Diggs

Entrepreneur. Speaker. Writer. Life Enthusiast. Helps individuals and organizations set goals and achieve more. Founder of the The Catalyst Company, LLC, the Buy Michigan Now campaign & the Michigan Positivity Project.
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While clearly identifying your goals is important in determining partner targets, understanding the target's goals is critical to the pitch. Ask clarifying questions and demonstrate an understanding of what's important to them. Then describe how the partnership can help them achieve their goals.

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4 Negotiate and formalize the agreement

If the business is interested in partnering with you, you need to negotiate and formalize the agreement. You should discuss the expectations, roles, and responsibilities of each party, as well as the duration, scope, and terms of the partnership. You should also agree on the communication, evaluation, and reporting methods, and how you will acknowledge and celebrate the partnership. You should document the agreement in writing, and sign a contract or a memorandum of understanding (MOU) that outlines the details and conditions of the partnership.

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5 Implement and monitor the partnership

Once you have signed the agreement, you can start implementing and monitoring the partnership. You should communicate regularly with your partner, and update them on the progress and outcomes of your program. You should also provide them with the resources and support they need to fulfill their role, such as logos, flyers, or training. You should track and measure the results and impact of the partnership, using the indicators and tools you agreed on. You should also collect feedback and testimonials from your partner, as well as your staff, clients, and stakeholders.

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6 Evaluate and sustain the partnership

After the partnership is completed, you should evaluate and sustain the partnership. You should review the goals, activities, and results of the partnership, and assess its strengths, weaknesses, opportunities, and challenges. You should also acknowledge and appreciate your partner's contribution, and thank them for their support and collaboration. You should share the success stories and lessons learned from the partnership, and showcase the impact and value it created for your program and the community. You should also explore the possibilities of continuing or expanding the partnership, or finding new ways to work together in the future.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are effective ways to partner with local businesses for your community program?

1

2

3

4

5

6

7

1 Identify your goals and value proposition

2 Research and target potential partners

3 Reach out and pitch your partnership

4 Negotiate and formalize the agreement

5 Implement and monitor the partnership

6 Evaluate and sustain the partnership

7 Here’s what else to consider

Nonprofit Management

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What are effective ways to partner with local businesses for your community program?

1

2

3

4

5

6

7

1 Identify your goals and value proposition

2 Research and target potential partners

3 Reach out and pitch your partnership

4 Negotiate and formalize the agreement

5 Implement and monitor the partnership

6 Evaluate and sustain the partnership

7 Here’s what else to consider

Nonprofit Management

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感谢您的反馈

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