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Last updated on 2024年5月16日

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What are effective ways to crowdfund your film projects?

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Crowdfunding is a popular and effective way to raise funds for your film projects, especially if you are an independent filmmaker with a limited budget and a creative vision. However, crowdfunding is not as easy as it sounds. You need to plan, prepare, and promote your campaign carefully to attract and engage potential backers. In this article, we will share some effective ways to crowdfund your film projects, based on the experience and advice of successful filmmakers who have used this method.

本文章的要点总结

Create a standout pitch:

Crafting a magnetic pitch is vital. Include a video to introduce your vision and team, plus detailed text about your film. This transparency and personal touch can win hearts (and wallets!).
Local platform advantage:

Using a national crowdfunding platform can foster closer connections with your audience. They offer local flair and support, which can be key in rallying the community behind your film project.

本摘要由 AI 和以下专家提供支持

Ronald Kleverlaan

Chairman Stichting MKB Financiering &…
Nikhil Murarka

Advisory Board Member at Flying Stone…

1 Choose the right platform

The first step to crowdfund your film projects is to choose the right platform for your campaign. There are many crowdfunding platforms available, such as Kickstarter, Indiegogo, Seed&Spark, and Patreon, each with their own features, fees, and audiences. You need to research and compare the different platforms to find the one that suits your project, genre, goals, and rewards. For example, some platforms are more focused on film and media, such as Seed&Spark, which also offers distribution and educational opportunities. Others are more general and have a larger reach, such as Kickstarter, which has a wider range of categories and backers.

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Ronald Kleverlaan

Chairman Stichting MKB Financiering & Director European Centre for Alternative Finance at Utrecht University
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In addition to international platforms, many countries also have specialized national platforms. The benefit of a local platform is the closer connection with fans and active support for preparing your campaign by the platforms.

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Nikhil Murarka

Advisory Board Member at Flying Stone Filmz
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Choose a crowdfunding platform that aligns with your project's goals and audience, such as Kickstarter for general audiences or Seed&Spark for filmmakers. Develop a concise, engaging pitch video and campaign page that clearly outlines your film's unique aspects, the team's credentials, and the project's vision.

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Fred Pe?a

Investment Crowdfunding Executive | Funding for film that amplifies light and other projects that champion the American Dream.
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Part of determining the correct platform is choosing the type of crowdfunding you will engage in. I am biased and I think equity is the best option if your project is a quality project. If not, a platform that allows your audience to pre-buy tickets is likely more fitting.

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2 Create a compelling pitch

The second step to crowdfund your film projects is to create a compelling pitch that showcases your story, vision, and team. Your pitch should include a short video that introduces yourself, your project, and your motivation, as well as a written description that explains the details, the budget, and the impact of your film. Your pitch should also highlight the unique and original aspects of your project, and why it matters to you and your audience. You need to convince potential backers that your film is worth supporting, and that you have the skills and passion to make it happen.

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Fred Pe?a

Investment Crowdfunding Executive | Funding for film that amplifies light and other projects that champion the American Dream.
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Our platform has found that audiences connect best when you show them a sample of the project (either a pilot episode or a short film) instead of a sizzle reel. But this is really the first step, not the second step.

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Robert Stevens

Senior Software Engineer, Project Lead | Software Executive Advisor | AI | Full-Stack Developer | Mentor
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Angel Studios offers a compelling crowdfunding platform for filmmakers. For example, after Disney turned down the movie Sound of Freedom they signed with Angel Studios and it became one of the highest-grossing, and certainly the most important movie of 2023.

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3 Offer attractive rewards

The third step to crowdfund your film projects is to offer attractive rewards that entice and reward your backers for their contributions. Rewards are the perks or benefits that you give to your backers in exchange for their pledges, such as digital downloads, DVDs, posters, credits, merchandise, or even access to exclusive events or experiences. Rewards should be relevant, creative, and appealing to your target audience, and reflect the level and value of their support. You should also consider the costs and logistics of producing and delivering your rewards, and factor them into your budget and timeline.

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Fred Pe?a

Investment Crowdfunding Executive | Funding for film that amplifies light and other projects that champion the American Dream.
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Additional perks can be on-site visits during filming, extra roles, creating a cartoon character after the donor/investor, and early access or red carpet attendance. Of course, the more sought after the perk would be, the higher the trigger should be for who gets it.

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Heidi Lorenzen

Executive Producer, The Humanity Code | Socially Conscious Tech Strategist | Board Member | Catalyst for Growth, Teams, and Impact
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If impact is important for your film, think about rewards that grow or strengthen your community - like gatherings, conversations, collective contributions, even branded merchandise.

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4 Build a community

The fourth step to crowdfund your film projects is to build a community of supporters who are interested in your project and willing to spread the word. Building a community means engaging with your audience before, during, and after your campaign, through social media, email newsletters, blogs, podcasts, or other channels. You need to communicate regularly and authentically with your community, and share updates, behind-the-scenes, testimonials, or sneak peeks of your project. You also need to encourage your community to share your campaign with their networks, and to provide feedback, suggestions, or questions. Building a community is crucial for creating trust, loyalty, and buzz around your project.

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Ronald Kleverlaan

Chairman Stichting MKB Financiering & Director European Centre for Alternative Finance at Utrecht University
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Building a community should already start a long time before the crowdfunding campaign starts. This will create a fanbase to be used especially during the first phase of the campaign. The community can also be used during the preparation of the campaign to test the narrative of the campaign and the potential rewards.

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Heidi Lorenzen

Executive Producer, The Humanity Code | Socially Conscious Tech Strategist | Board Member | Catalyst for Growth, Teams, and Impact
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Build a community through a variety of channels that target different personas -- newsletters, LinkedIn, YouTube, a podcast. And start early, inviting your closest fans while you're building out the content in your channels.

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5 Set realistic goals

The fifth step to crowdfund your film projects is to set realistic goals that reflect your needs and expectations. Goals are the amount of money that you aim to raise through your campaign, and the duration of your campaign. Goals should be based on your budget, your audience size, your platform, and your rewards. You should also consider the type of funding model that your platform offers, such as all-or-nothing, flexible, or recurring. You need to set goals that are achievable and reasonable, but also challenging and motivating. You should also track and measure your progress and performance, and adjust your strategy if needed.

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Fred Pe?a

Investment Crowdfunding Executive | Funding for film that amplifies light and other projects that champion the American Dream.
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If you prepared a sample work as the first step, you should have followed that with testing-the-waters (getting the project in front of people and asking what they would be willing to invest - or donate if you think that is an option). You should already have the data needed by this point to be able to set appropriate goals.

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Ronald Kleverlaan

Chairman Stichting MKB Financiering & Director European Centre for Alternative Finance at Utrecht University
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By reaching out to your existing fanbase, you can test the waters for a realistic goal. Generally, 30-50% of your funding is likely to come from your own personal network. Engaging with your network informally before the campaign can help in setting a realistic fundraising objective.

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6 Promote your campaign

The sixth and final step to crowdfund your film projects is to promote your campaign effectively and consistently. Promotion is the process of marketing and advertising your campaign to reach and attract potential backers. Promotion should start before you launch your campaign, and continue throughout and after your campaign. You need to use various channels and methods to promote your campaign, such as social media, email, press releases, blogs, podcasts, events, or word-of-mouth. You need to tailor your message and tone to your audience and platform, and use clear and catchy calls-to-action. You also need to test and optimize your promotion strategies, and analyze the results and feedback.

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Fred Pe?a

Investment Crowdfunding Executive | Funding for film that amplifies light and other projects that champion the American Dream.
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My experience has shown that your promotion should be short (like a month), and if it goes longer than that, you need additional updates that show progress. Audiences get tired of the same promotional material when used too often (unless it is itself really entertaining).

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Ronald Kleverlaan

Chairman Stichting MKB Financiering & Director European Centre for Alternative Finance at Utrecht University
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While many creative projects depend on donation-based crowdfunding, creative entrepreneurs can also explore the avenue of investment crowdfunding. Investment crowdfunding allows the raising of funds through equity or loans provided by fans and investors. The incentives for these projects include loan repayment, or sharing a portion of potential profits.

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What are effective ways to crowdfund your film projects?

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1 Choose the right platform

2 Create a compelling pitch

3 Offer attractive rewards

4 Build a community

5 Set realistic goals

6 Promote your campaign

7 Here’s what else to consider

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