What are effective strategies for resolving conflicts with a promoter?

1 Communicate clearly

One of the main sources of conflict with promoters is poor communication. You need to communicate clearly and respectfully with promoters about your expectations, needs, and concerns. For example, you should discuss and agree on the terms of the contract, the payment, the technical requirements, the promotion plan, and the cancellation policy. You should also confirm these details in writing and keep a record of all correspondence. If you have any questions or issues, you should address them as soon as possible and avoid making assumptions or accusations.

2 Listen actively

Another key skill for resolving conflicts with promoters is active listening. This means paying attention to what the promoter is saying, asking open-ended questions, paraphrasing their points, and acknowledging their feelings. Active listening can help you understand the promoter's perspective, identify the root cause of the conflict, and find common ground. It can also show that you respect and value the promoter's input and feedback, which can reduce defensiveness and hostility.

3 Negotiate fairly

Sometimes, you may need to negotiate with promoters to reach a mutually satisfactory solution. For example, you may need to compromise on the ticket price, the set length, the merchandising, or the guest list. When negotiating with promoters, you should aim to be fair, flexible, and realistic. You should also avoid ultimatums, threats, or insults, as they can damage the relationship and escalate the conflict. Instead, you should focus on the interests and goals of both parties, and propose options that benefit both sides.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?