What are effective strategies for networking in Commercial Real Estate as an LGBTQ+ professional?

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Networking is a crucial skill for any professional, but especially for those in the competitive and dynamic field of commercial real estate. As an LGBTQ+ professional, you may face some unique challenges and opportunities when it comes to building and maintaining your network of contacts, clients, and mentors. In this article, we will share some effective strategies for networking in commercial real estate as an LGBTQ+ professional, based on our own experience and research.

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James Watson

Fractional VP of Sales | SMBs Looking To Catapult Their Sales & Profits

1 Identify your goals and values

Before you start networking, it is important to have a clear idea of what you want to achieve and what you stand for. Do you want to find new clients, partners, or investors? Do you want to learn from experts, mentors, or peers? Do you want to advance your career, expand your knowledge, or contribute to your community? Do you want to be authentic, visible, and inclusive in your professional identity? Having a clear vision of your goals and values will help you focus your networking efforts and align them with your personal and professional growth.

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James Watson

Fractional VP of Sales | SMBs Looking To Catapult Their Sales & Profits
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Besides networking in LGBTQ groups, attend industry specific events, have a goal going in. I always commit to making at least 3 really good networking and/or prospect contacts. Take notes on their card to show you are really listening and let them know about your personal and professional values. Then connect on LinkedIN within a day, referencing those key points you took away about what's important to them personally and professionally. Then ask for a follow-up in-person or virtual meeting to explore possible synergies.

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2 Research your target market and audience

Once you have defined your goals and values, you need to do some research on the market and audience you want to reach. What are the trends, opportunities, and challenges in the commercial real estate sector you are interested in? Who are the key players, influencers, and decision-makers in that sector? What are their needs, preferences, and pain points? How can you add value to them and solve their problems? What are their attitudes, beliefs, and expectations regarding LGBTQ+ issues and diversity? Doing some homework will help you identify the best prospects, tailor your message, and avoid potential pitfalls.

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3 Leverage your existing network and resources

You don't have to start from scratch when it comes to networking in commercial real estate. You already have a network of people who know you, trust you, and can support you. These can be your colleagues, friends, family, alumni, clients, or referrals. You can also tap into the resources and platforms that are available to you, such as your company, industry associations, online groups, events, publications, or podcasts. These are great ways to stay informed, connected, and visible in your field. You can also use them to showcase your expertise, share your insights, and offer your help.

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4 Seek out and join LGBTQ+ friendly networks and organizations

As an LGBTQ+ professional, you may also want to seek out and join networks and organizations that are specifically designed for or friendly to the LGBTQ+ community. These can be local, national, or international groups that focus on commercial real estate or other related fields. They can offer you a safe and supportive space to network with other LGBTQ+ professionals, learn from their experiences, and access their resources. They can also help you advocate for LGBTQ+ rights and inclusion in the commercial real estate industry and beyond.

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5 Build genuine and lasting relationships

Networking is not just about exchanging business cards and sending follow-up emails. It is about building genuine and lasting relationships with people who share your interests, values, and goals. To do that, you need to be yourself, be respectful, be curious, and be generous. Be yourself by being honest, authentic, and confident in your professional identity. Be respectful by listening, acknowledging, and appreciating the people you meet. Be curious by asking questions, seeking feedback, and learning from others. Be generous by offering your help, advice, and referrals, and by expressing your gratitude and recognition.

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Javier Cobos Hernando

Comunicación Política | Política | Corporativismo | Asuntos Públicos
(已编辑)
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Un peque?o consejo: Quizás esperamos mucho de nada y de la nada aparece mucho. A veces, entramos por la puerta de un despacho, una oficina, una reunión, una cafetería o cualquier lugar que solemos frecuentar y entramos con la mirada puesta en el teléfono móvil tratando de pasar desapercibido, creyendo que es la mejor opción pero es todo lo contrario. Hay que tratar de mostrar presencia, somos seres sociales, es lo que nos ha empujado como civilización y llevado a grandes haza?as. Cuando entres a tomar un café, una reunión o cualquier otra situación con más gente comienza por saludar a todos INDIVIDUALMENTE, transmitiendo un "Aquí estoy yo y también tú", Para ser reconocido, este consejo puede ser el primer paso, mostrarte.

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6 Evaluate and improve your networking skills and results

Networking is a skill that you can learn, practice, and improve over time. To do that, you need to evaluate and measure your networking skills and results. You can do this by setting SMART goals (specific, measurable, achievable, relevant, and time-bound) for your networking activities and tracking your progress and outcomes. You can also ask for feedback from your network, mentors, or coaches on how you can improve your communication, presentation, and relationship-building skills. You can also celebrate your achievements and reward yourself for your efforts.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Michael Polk

Polk Properties /Thought Leader Forbes Business Council @ Forbes.com and Rolling Stone Culture Council/Mc Kinsey Co. Panelist
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The best networking is an understatement. You build commonality where and when possible. No need to over-emphasize any non-congruent points. If your identity builds on commonality and the furtherance of business then highlight that. If not seek other points to interact on.

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What are effective strategies for networking in Commercial Real Estate as an LGBTQ+ professional?

1

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1 Identify your goals and values

2 Research your target market and audience

3 Leverage your existing network and resources

4 Seek out and join LGBTQ+ friendly networks and organizations

5 Build genuine and lasting relationships

6 Evaluate and improve your networking skills and results

7 Here’s what else to consider

Commercial Real Estate

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What are effective strategies for networking in Commercial Real Estate as an LGBTQ+ professional?

1

2

3

4

5

6

7

1 Identify your goals and values

2 Research your target market and audience

3 Leverage your existing network and resources

4 Seek out and join LGBTQ+ friendly networks and organizations

5 Build genuine and lasting relationships

6 Evaluate and improve your networking skills and results

7 Here’s what else to consider

Commercial Real Estate

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