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What are effective strategies for managing highly-regulated content in healthcare and finance?

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Managing highly-regulated content in healthcare and finance can be challenging, but not impossible. You need to follow strict rules, ensure accuracy and compliance, and keep your content updated and relevant. In this article, you will learn some effective strategies for creating, reviewing, publishing, and maintaining highly-regulated content in these sectors.

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1 Understand the regulations

The first step to managing highly-regulated content is to understand the regulations that apply to your industry and audience. Regulations can vary by country, state, or region, and they can change over time. You need to research and stay updated on the laws, standards, and guidelines that affect your content, such as HIPAA, GDPR, PCI DSS, or FDA. You also need to know the risks and penalties of non-compliance, such as fines, lawsuits, or reputation damage.

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Elizabeth Mikhail

Content Writer and Editor | Localization Project Manager | Arabic Translator
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I've learnt that in a lot of cases you need to head directly to the source, as your internal regulations may have outdated info in this rapidly changing environment. These governing bodies/regulators have been issuing updates more frequently than ever (post 2020), and they expect you to remain updated without clear direction or instructions.

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2 Define your content lifecycle

The second step to managing highly-regulated content is to define your content lifecycle and workflows. This means identifying the stages and processes that your content goes through, from creation to retirement. You need to establish clear roles and responsibilities, set deadlines and milestones, and document your procedures and policies. You also need to use tools and systems that support your content lifecycle, such as content management platforms, version control, and approval workflows.

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3 Ensure quality and consistency

The third step to managing highly-regulated content is to ensure quality and consistency across your content. This means checking your content for accuracy, clarity, readability, and usability. You need to follow best practices for writing and formatting your content, such as using plain language, avoiding jargon, and using headings and lists. You also need to use style guides, templates, and standards to ensure your content follows the same tone, voice, and branding.

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Elizabeth Mikhail

Content Writer and Editor | Localization Project Manager | Arabic Translator
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There has been a recent upsurge in hiring copy editors and proof readers for this very same reason, and it's a welcome trend. Consumers would give very little credit to the brand with less than impressive content.

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4 Implement security and privacy measures

The fourth step to managing highly-regulated content is to implement security and privacy measures to protect your content and your users. This means encrypting, storing, and transmitting your content securely, using authentication and authorization mechanisms, and complying with data protection laws. You also need to inform your users about how you collect, use, and share their personal information, and obtain their consent when needed. You also need to handle requests, complaints, and breaches promptly and transparently.

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5 Monitor and audit your content

The fifth step to managing highly-regulated content is to monitor and audit your content regularly. This means tracking and measuring the performance, impact, and feedback of your content, using analytics, surveys, and reviews. You also need to audit your content for compliance, quality, and relevance, using checklists, reports, and tools. You also need to update or remove your content when it becomes outdated, inaccurate, or irrelevant.

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6 Learn and improve your content

The sixth step to managing highly-regulated content is to learn and improve your content continuously. This means analyzing the results and insights from your monitoring and auditing activities, and identifying the strengths and weaknesses of your content. You also need to implement changes and improvements based on your findings, and test and evaluate their effectiveness. You also need to seek feedback and input from your stakeholders, users, and experts, and incorporate their suggestions and recommendations.

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Elizabeth Mikhail

Content Writer and Editor | Localization Project Manager | Arabic Translator
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If non-competing companies got together for workshops to share feedback, insights and results, this process would be sped up tremendously.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are effective strategies for managing highly-regulated content in healthcare and finance?

1

2

3

4

5

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7

1 Understand the regulations

2 Define your content lifecycle

3 Ensure quality and consistency

4 Implement security and privacy measures

5 Monitor and audit your content

6 Learn and improve your content

7 Here’s what else to consider

Content Management

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What are effective strategies for managing highly-regulated content in healthcare and finance?

1

2

3

4

5

6

7

1 Understand the regulations

2 Define your content lifecycle

3 Ensure quality and consistency

4 Implement security and privacy measures

5 Monitor and audit your content

6 Learn and improve your content

7 Here’s what else to consider

Content Management

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