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What are effective strategies for identifying and engaging new stakeholders in philanthropic collaborations?

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Philanthropic collaborations can amplify the impact and reach of your social mission, but they also require careful planning and coordination. One of the key challenges is to identify and engage new stakeholders who can contribute to your collective goals, values, and vision. How can you find and attract potential partners who share your passion and commitment? Here are some effective strategies to help you build and sustain meaningful relationships with new stakeholders in philanthropic collaborations.

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Anup Tiwari

CXO of DocOnline Community Health; formerly at UNICEF Indonesia & India, SOS Children’s Villages Asia, ActionAid…
Jan Chisholm

Not for Profit leadership and consulting
Tomás Montoya-Gómez

What's your strategy to grow? | Inbound Sales at Hubspot.

1 Define your purpose and scope

Before you start looking for new stakeholders, you need to have a clear idea of what you want to achieve and how you want to collaborate. What are the specific objectives, outcomes, and indicators of your collaboration? What are the roles, responsibilities, and expectations of each partner? What are the benefits and risks of joining your collaboration? Having a well-defined purpose and scope will help you communicate your value proposition and align your interests with potential stakeholders.

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2 Research and map your ecosystem

The next step is to research and map your ecosystem of existing and potential stakeholders. Who are the key actors, influencers, and decision-makers in your field or sector? What are their needs, interests, and motivations? How do they relate to each other and to your collaboration? What are the gaps and opportunities in your ecosystem? By conducting a thorough analysis of your context, you can identify and prioritize the most relevant and strategic stakeholders for your collaboration.

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3 Reach out and build trust

Once you have a list of potential stakeholders, you need to reach out and build trust with them. You can use various channels and methods to connect with them, such as referrals, events, newsletters, social media, or cold calls. The key is to tailor your message and approach to each stakeholder, highlighting the alignment of your vision, values, and goals. You also need to demonstrate your credibility, transparency, and accountability, and show genuine interest in their perspectives and feedback.

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Jan Chisholm

Not for Profit leadership and consulting
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One great way to begin a dialogue is to ask for help and advice from a stakeholder. Obviously, only on genuine matters of importance for your cause, but being open to sharing a challenge and inviting stakeholders to offer their experience and expertise can be the beginning of a powerful partnership.

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4 Co-create and adapt

After you establish initial contact and rapport with potential stakeholders, you need to co-create and adapt your collaboration with them. This means involving them in the design, implementation, and evaluation of your collaboration, and ensuring that they have a voice and a stake in the decision-making process. You also need to adapt your collaboration to the changing needs, expectations, and contexts of your stakeholders, and provide regular updates and feedback on your progress and impact.

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5 Nurture and sustain

Finally, you need to nurture and sustain your relationships with your new stakeholders over time. You can do this by providing ongoing support, recognition, and appreciation for their contributions, and by celebrating your achievements and learning from your challenges together. You also need to foster a culture of collaboration, trust, and mutual respect among your stakeholders, and encourage them to share their ideas, insights, and resources with each other.

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Tomás Montoya-Gómez

What's your strategy to grow? | Inbound Sales at Hubspot.
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I have been nurturing a relationship with a client for quite some time now. The situation with them is special. We have already met in person, we have been sharing weekly meetings, and today we had a concern from the Finance team on both sides that is risking the deal. You know what my takeaway is from this? I am trying to make it work while keeping in mind that the most important is that I have met a new group of talented friends to collaborate with in the future. Value humanity over business.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Anup Tiwari

CXO of DocOnline Community Health; formerly at UNICEF Indonesia & India, SOS Children’s Villages Asia, ActionAid Indonesia, CRY, CAF, HelpAge; Published author, board member & public speaker. (All views are personal)
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While I agree with most things mentioned in the article, additionally, I keep an eye for stakeholders with long term horizon. It brings predictability, stability & continuity to the philanthropic partnership and its impact.

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Steve Solomon

Consultant, Organizational & Resource Development
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Despite the tendency of many to try to maximize the credit to their NGO (it helps to fundraise, to bring in high-profile lay leaders), my experience as the CEO of a major Social Service Organization in Central Maryland was there is enough "credit" and "honor" to share when 2 or more NGOs collaborate. The result has been a greater community impact and increased respect for each NGO as a RESULT of demonstrating effective partnerships vs "territoriality". In servicing Youth at Risk, partnering with our neighboring Community Center and our Big Brother/Big Sister league made us more effective garnered more supporters, and helped save more at-risk youngsters.

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What are effective strategies for identifying and engaging new stakeholders in philanthropic collaborations?

1

2

3

4

5

6

1 Define your purpose and scope

2 Research and map your ecosystem

3 Reach out and build trust

4 Co-create and adapt

5 Nurture and sustain

6 Here’s what else to consider

Philanthropy

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What are effective strategies for identifying and engaging new stakeholders in philanthropic collaborations?

1

2

3

4

5

6

1 Define your purpose and scope

2 Research and map your ecosystem

3 Reach out and build trust

4 Co-create and adapt

5 Nurture and sustain

6 Here’s what else to consider

Philanthropy

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