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What are effective strategies for building cross-border relationships with clients and partners?

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Working abroad can be an exciting and rewarding career choice, but it also comes with some challenges. One of them is how to build and maintain effective relationships with clients and partners across different countries, cultures, and time zones. In this article, you will learn some strategies for cross-border collaboration that can help you achieve your goals and avoid misunderstandings.

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Paul Arnesen

Optimise People, Maximise Impact. People & workforce strategist for global firms. Startup HR consultant ????
Jack R Hopper

Helping create great experiences for our customers

1 Understand the context

Before you start working with a new client or partner, do some research on their background, values, expectations, and communication style. This will help you tailor your approach and avoid cultural faux pas. For example, you might want to know if they prefer formal or informal greetings, how they handle feedback, what kind of humor they appreciate, and how they negotiate. You can also ask them directly about their preferences and expectations, and share yours as well.

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Paul Arnesen

Optimise People, Maximise Impact. People & workforce strategist for global firms. Startup HR consultant ????
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One common mistake in professional interactions is overlooking the self-awareness needed when working with clients from different cultures. For instance, in some cultures, paying for them in an informal setting is insulting. This well-intentioned act can unexpectedly damage the relationship. The interaction might seem positive with smiles and laughter during the dinner, but it can turn sour once you've footed the bill. Understanding customs and preferences is crucial. Seeking professional guidance before engaging with clients from unfamiliar cultures can be pivotal in building or breaking these relationships.

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2 Communicate clearly and frequently

Communication is key for any relationship, but especially for cross-border ones. You need to communicate clearly and frequently to establish trust, rapport, and alignment. Use simple and direct language, avoid jargon and slang, and check for understanding. Use multiple channels, such as email, phone, video, and chat, to convey your messages and stay in touch. Be mindful of the time differences and respect the working hours and holidays of your counterparts. And don't forget to express appreciation and recognition for their work and contributions.

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3 Adapt to different styles

Working across borders means working with different styles of thinking, working, and problem-solving. You need to be flexible and adaptable to accommodate these differences and find common ground. For example, you might encounter different levels of hierarchy, decision-making, risk-taking, and conflict resolution. You need to respect these differences and adapt your style accordingly. For instance, you might need to be more direct or indirect, more assertive or diplomatic, more structured or creative, depending on the situation and the person.

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4 Leverage diversity

Working with people from different backgrounds and perspectives can be a source of innovation and creativity. You can leverage this diversity by seeking input, feedback, and ideas from your cross-border clients and partners. You can also learn from their best practices, experiences, and insights. By doing so, you can create value for both parties and foster a collaborative culture. You can also celebrate the diversity by acknowledging and appreciating the differences and similarities among your cross-border team members.

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5 Build rapport

Building rapport is essential for any relationship, but it can be more challenging when you work across borders. You need to invest time and effort to get to know your clients and partners as individuals, not just as professionals. You can build rapport by showing interest in their personal lives, hobbies, interests, and passions. You can also share some of your own stories and experiences. You can use humor, empathy, and compliments to create a positive and friendly atmosphere. And you can also look for opportunities to meet face-to-face or virtually to strengthen the bond.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Jack R Hopper

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I’ve worked in a global bank previously and my team were stretched over two continents. Especially in this day in age, good collaboration tools are really important. Programs such as Monday.com for project management or mural for brainstorming have been particularly useful for me. Tapping into the ideas of global teams is really important, we all think differently and need technology that will support us to co-create.

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What are effective strategies for building cross-border relationships with clients and partners?

1

2

3

4

5

6

1 Understand the context

2 Communicate clearly and frequently

3 Adapt to different styles

4 Leverage diversity

5 Build rapport

6 Here’s what else to consider

Working Abroad

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What are effective strategies for building cross-border relationships with clients and partners?

1

2

3

4

5

6

1 Understand the context

2 Communicate clearly and frequently

3 Adapt to different styles

4 Leverage diversity

5 Build rapport

6 Here’s what else to consider

Working Abroad

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感谢您的反馈

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