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What are effective communication strategies for stakeholders with limited English proficiency?

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Communication is a vital skill for business relationship managers (BRMs) who need to build trust, rapport, and collaboration with their stakeholders. However, communication can be challenging when some of your stakeholders have limited English proficiency (LEP). LEP means that a person has difficulty speaking, reading, writing, or understanding English. In this article, you will learn some effective communication strategies for stakeholders with LEP that can help you achieve your BRM goals.

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Yuvraj Malik

Increasing direct bookings for growth focused hotels

1 Understand the needs and preferences of your stakeholders

The first step to communicate effectively with stakeholders with LEP is to understand their needs and preferences. You should ask them how they prefer to communicate, what language they are comfortable with, and what level of English they have. You should also be aware of their cultural background, values, and expectations. By understanding your stakeholders' needs and preferences, you can tailor your communication style, tone, and content to suit them.

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Kirupakar Sathyanarayanan

GenAIReady | Higher Education | Assessment | Employability | Edu-Tech | Business Strategies | SAAS: ERP & EBS | Campus Engagement | Corporate Relationship | Business Consultant
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Let us stick to the fundamental i.e. purpose of language is to communicate what's shared as information by the communicator is well received & understood by the receiver in exactly the same way. Primarily, ensure your agenda of communication with stakeholders & also take time to acknowledge their needs. Secondly, prepare your communication with simple plain language so it is easily understandable. Use Props (Visual aids, Charts, infographics, technological tools) & vernacular tools to help them reach much faster & be understood better. Understand the persona of your stakeholders, and use interactive and intermediate feedback & clarification mechanisms to facilitate the process of Understanding, Receptiveness, and Responsiveness.

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2 Use clear and simple language

The second step to communicate effectively with stakeholders with LEP is to use clear and simple language. You should avoid jargon, slang, idioms, acronyms, and technical terms that may confuse or mislead your stakeholders. You should also use short sentences, active voice, and simple words that convey your message clearly. You should also check for understanding frequently, summarize key points, and repeat important information. By using clear and simple language, you can reduce misunderstandings, errors, and frustration.

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Yuvraj Malik

Increasing direct bookings for growth focused hotels
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I have had the pleasure of working with clients across the globe on different projects - from Nigerians with little command over the language to Japanese who taught me more Japanese than I taught them English. Knowing I had to seriously work on "simple English", I started reading a lot of posts on the subreddit "ELI5" (standing for explain it like I'm five). It had extremely simplistic and easy to understand explanations of all sorts of concepts and helped me comprehend what it was like to "break down" concepts instead of just "defining them". Another activity I actively focused on was asking my clients to summarize what they understood and that's helped a lot in removing misunderstandings.

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3 Use visual aids and examples

The third step to communicate effectively with stakeholders with LEP is to use visual aids and examples. You should supplement your verbal communication with images, graphs, charts, diagrams, or videos that illustrate your ideas, concepts, or processes. You should also use examples, scenarios, or stories that relate to your stakeholders' context, experience, or interests. By using visual aids and examples, you can enhance your stakeholders' comprehension, retention, and engagement.

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Giridhar Kumar Pamidipati

Cluster Head at HDFC Bank. Ex SBI. SAP FICO. 38 yrs of Banking experience in wholesale Credit, Retail, Fx, Relationship Mgmt and Investment Advisory
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The best form of communication is visuals and examples. It is the first priority and objective to let the stake holders know the task clearly and the outcome expected out of the task. It is therefore important to ensure stake holders are explained with visuals and examples so that they can connect to the ground situation with these memories and learnings. Some works can be done only at skilled people and they mostly are not educated and stake holders will have tough time connecting the communication by being in between the educated experts and uneducated skilled workers. So visuals and examples pave the way for smooth and efficient execution.

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4 Use translation and interpretation services

The fourth step to communicate effectively with stakeholders with LEP is to use translation and interpretation services. Translation means converting written text from one language to another, while interpretation means converting spoken words from one language to another. You should use translation and interpretation services when you need to communicate complex, sensitive, or legal information to your stakeholders. You should also use professional and reliable services that ensure accuracy, quality, and confidentiality. By using translation and interpretation services, you can ensure that your stakeholders receive the information they need in their preferred language.

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5 Be respectful and empathetic

The fifth step to communicate effectively with stakeholders with LEP is to be respectful and empathetic. You should respect your stakeholders' culture, beliefs, and opinions, and avoid making assumptions or judgments based on their language skills. You should also empathize with your stakeholders' challenges, feelings, and goals, and show appreciation and recognition for their efforts and contributions. By being respectful and empathetic, you can build rapport, trust, and loyalty with your stakeholders.

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6 Seek feedback and improvement

The sixth and final step to communicate effectively with stakeholders with LEP is to seek feedback and improvement. You should ask your stakeholders for their feedback on your communication style, methods, and outcomes, and listen to their suggestions and concerns. You should also evaluate your own communication performance, identify your strengths and weaknesses, and seek opportunities to learn and improve. By seeking feedback and improvement, you can enhance your communication skills, effectiveness, and impact.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What are effective communication strategies for stakeholders with limited English proficiency?

1

2

3

4

5

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7

1 Understand the needs and preferences of your stakeholders

2 Use clear and simple language

3 Use visual aids and examples

4 Use translation and interpretation services

5 Be respectful and empathetic

6 Seek feedback and improvement

7 Here’s what else to consider

Business Relationship Management

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What are effective communication strategies for stakeholders with limited English proficiency?

1

2

3

4

5

6

7

1 Understand the needs and preferences of your stakeholders

2 Use clear and simple language

3 Use visual aids and examples

4 Use translation and interpretation services

5 Be respectful and empathetic

6 Seek feedback and improvement

7 Here’s what else to consider

Business Relationship Management

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