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What do you do if you're unsure about the ROI of continuing education in product marketing?

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As a product marketing professional, you might be contemplating the value of further education in your field. It's a significant investment of both time and money, and the return on investment (ROI) isn't always immediately clear. ROI, in this context, refers to the benefits you gain from your educational pursuits compared to the resources you've invested. The decision to continue education is a complex one, with many factors to consider, including career advancement, skill enhancement, and staying relevant in a rapidly evolving industry.

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Suzanne Olson

Founder @BrilliantWorkplaces | I help brands with systems to increase revenue and create high-performing teams. |…

1 Assess Needs

Before diving into any educational program, it's crucial to assess your current skills and knowledge gaps. Consider where you want to be in your career and how additional education might bridge the gap between your present situation and your goals. If you're feeling stagnant or notice that industry trends are outpacing your expertise, further education could be a valuable investment. However, if you're already performing at the top of your game and staying updated through other means, the ROI might not justify the cost.

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Ankit Saxena, PMP?

Product I Project I Marketing & Sales
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The first step must be a gap analysis. Do the assessment of current skill sets and the skills sets required for the position one eyes in future. This would definitely help to identify the most crucial skills that need to be honed further and now one can concentrate on the relevant training/courses that should can help close that gap. The RoI on such kind of course might be difficult to evaluate and for this one must do thorough research on online mode and offline mode. literature search and comparing the similar courses taking feedbacks from colleagues, friends and seniors can help better understand this. Education is an investment and some of educational investment may not pay off. Take a leap of faith, and keep investing, few will payoff!

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2 Cost Analysis

When evaluating the ROI of continuing education, start by conducting a thorough cost analysis. Factor in not just the tuition fees but also the opportunity costs, such as the time you'll spend studying instead of working. This financial assessment will help you determine whether the potential salary increase or job opportunities post-education will outweigh the expenses incurred. Remember, some educational investments may pay off more in long-term career satisfaction and growth than immediate financial gain.

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Paul Thomson

Growth & Marketing | Dabbled successfully in entrepreneurship scaling to $2M ARR | Big fan of ?? and ??
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Do want to grow? Or do you want to fade into averageness? If it's the former, make the time and allocate the resources to invest. What you invest in yourself will compound over time. It might feel like a lot in the moment, but the long-term payoff is going to be significant.

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3 Flexible Options

In today's digital age, there are numerous flexible learning options available that can help mitigate costs and fit into your busy schedule. Online courses, webinars, and part-time programs offer the chance to learn without committing to a full-time education schedule. These options can provide significant knowledge gains and networking opportunities with a lower investment, potentially offering a better ROI for those who are unsure about the commitment to traditional education paths.

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4 Measure Impact

Measuring the impact of continuing education on your product marketing career can be challenging but necessary. Keep track of your career progress post-education, noting any promotions, salary increases, or expanded job roles that result from your new qualifications. This tangible evidence will help you understand the direct benefits of your investment. If the results aren't as expected, it might be time to reevaluate your educational strategy.

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5 Seek Advice

If you're still unsure about the ROI of continuing education, seeking advice from mentors or industry peers can be invaluable. They can provide insights based on their experiences and may help you weigh the pros and cons. Networking with professionals who have undertaken similar educational paths can also give you a clearer picture of what to expect and whether it's a worthwhile endeavor for your specific career trajectory in product marketing.

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Suzanne Olson

Founder @BrilliantWorkplaces | I help brands with systems to increase revenue and create high-performing teams. | Customer, Employee and Brand Experience | Top 25 CX Professional Globally (CX Magazine) | CCXP | CPXP |
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The best advice comes from people who have gotten the certification or training you are looking at doing. They will have a great perspective on what was helpful, what they would do differently, and whether it was worth it. Get a good sample so you aren't basing decisions on just one voice. Most likely you will learn about alternatives as well.

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6 Evaluate Continuously

Finally, remember that the value of continuing education is not a one-time calculation. The product marketing landscape is dynamic, and what may be relevant today could change tomorrow. Continuously evaluate the ROI of your educational pursuits, taking into account how they align with industry trends and your personal career development. This ongoing assessment will ensure that your investment in education remains aligned with your professional goals and the market demands.

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Phil Rimmler

Product Marketing | Brand Builder | Growth Specialist. I help executives achieve product-market fit, establish an authentic brand & drive scalable growth for both B2C & B2B companies
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Keeping track of when certifications expire is a great way to keep your education continuous and ongoing. By adding a new course or certification every quarter for the first few years, you're able to have a steady stream of assessments that will keep your certifications and more importantly your skills up to date.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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What do you do if you're unsure about the ROI of continuing education in product marketing?

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3

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1 Assess Needs

2 Cost Analysis

3 Flexible Options

4 Measure Impact

5 Seek Advice

6 Evaluate Continuously

7 Here’s what else to consider

Product Marketing

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What do you do if you're unsure about the ROI of continuing education in product marketing?

1

2

3

4

5

6

7

1 Assess Needs

2 Cost Analysis

3 Flexible Options

4 Measure Impact

5 Seek Advice

6 Evaluate Continuously

7 Here’s what else to consider

Product Marketing

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