What do you do if you're a social media manager adapting to emerging remote work trends?

1 Set clear goals and expectations

One of the biggest challenges of remote work is to avoid confusion and misalignment among your team members and stakeholders. That's why you need to set clear goals and expectations for your social media strategy, campaigns, and tasks. Use SMART (specific, measurable, achievable, relevant, and time-bound) criteria to define your objectives and key results, and communicate them clearly to everyone involved. Use tools like Asana, Trello, or Airtable to track your progress and keep everyone updated.

2 Establish a regular communication routine

Another challenge of remote work is to maintain a healthy and productive communication flow with your team and clients. You don't want to feel isolated or overwhelmed by too many messages and calls. That's why you need to establish a regular communication routine that suits your needs and preferences. Use tools like Slack, Zoom, or Google Meet to chat, call, or video conference with your team and clients. Set up daily or weekly check-ins, stand-ups, or brainstorming sessions to share updates, feedback, or ideas. And don't forget to have some fun and socialize with your colleagues, too.

4 Stay updated and inspired

Remote work can also affect your creativity and motivation as a social media manager. You may feel disconnected from your industry and audience, or stuck in a rut with your content. How do you stay updated and inspired in your field? Follow the latest news, trends, and best practices in social media marketing by reading blogs, podcasts, newsletters, or webinars from reputable sources. Join online communities, groups, or forums where you can network, learn, and exchange ideas with other social media professionals. And keep an eye on your competitors, influencers, and niche leaders to see what they are doing and how you can improve your own content.

5 Take care of yourself and your well-being

Finally, remote work can also have an impact on your physical and mental well-being as a social media manager. You may experience stress, fatigue, burnout, or loneliness from working long hours, facing high expectations, or lacking social support. How do you take care of yourself and your well-being while working remotely? Set healthy boundaries and habits for your work and personal life. Create a comfortable and ergonomic workspace, stick to a regular schedule, take breaks, and disconnect from your devices. Exercise, eat well, sleep enough, and meditate. And reach out to your friends, family, or peers if you need help or support.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?