What do you do if you're a self-employed marketer struggling to find new clients?

1 Refine Offerings

To attract new clients, first ensure your marketing services are irresistible. Evaluate your offerings from a client's perspective. Are they outcome-focused and easy to understand? Clients want solutions to their problems, so tailor your services to address specific pain points within their industry. By refining your offerings, you can differentiate yourself from competitors and clearly communicate the value you bring to the table.

2 Update Portfolio

Your portfolio is your calling card. It should showcase your best work and the results you've achieved for other clients. If it's been a while since you last updated it, now's the time. Include diverse projects that highlight your skills and versatility. Prospective clients often seek proof of your expertise before committing, so a strong portfolio can be the deciding factor in winning new business.

3 Network Actively

Networking is vital in the marketing world. Attend industry events, join professional groups, and engage on social media platforms. The goal is not just to meet people but to forge meaningful connections that can lead to referrals or partnerships. When networking, focus on how you can help others. This approach often results in others wanting to help you in return, potentially leading to new client opportunities.

4 Utilize Social Media

Social media is a powerful tool for self-employed marketers. Use it to demonstrate your marketing knowledge and connect with potential clients. Share insightful content, join relevant conversations, and showcase your thought leadership. Platforms like LinkedIn are especially useful for B2B marketers, while Instagram or Facebook might be better for B2C engagements. Remember, consistency is key to maintaining visibility and attracting clients through social media.

5 Offer Free Value

Consider providing free value to your target audience. This could be in the form of blog posts, webinars, or downloadable resources that address common marketing challenges. By helping your audience for free, you establish credibility and build trust. This strategy can lead to prospects reaching out for paid services because they've already experienced the quality of your work and your expertise.

6 Follow Up

Persistence can pay off when looking for new clients. If you've had previous interactions with potential clients who haven't committed, follow up with them. Check in to see if their needs have changed or if there's a new project on the horizon where your services could be of use. A polite and professional follow-up can remind prospects of your interest and keep you top of mind for future opportunities.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?