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What do you do if you're a remote worker trying to build a strong personal brand and professional network?

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As a remote worker, you might face some challenges when it comes to building a strong personal brand and professional network. You don't have the same opportunities to interact with your colleagues, clients, and industry peers as you would in a physical office. However, that doesn't mean you can't showcase your skills, expertise, and personality online. In fact, with the right mindset and strategies, you can leverage your remote work situation to create a positive and memorable impression on your target audience. Here are some tips on how to do that.

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Chris Pearse

Executive Coach ? Self-Leadership ? Leadership Development
Shveta Kapur

Author, Mindfulness Coach, Educational Consultant and Master Trainer(Freelance) #SEL #NLP #CRM #NEP#Pedagogy#Reading…

1 Define your goals

Before you start creating and sharing content, you need to have a clear idea of what you want to achieve with your personal brand and professional network. What are your career aspirations, values, and passions? Who are the people you want to connect with and why? How do you want to position yourself as a remote worker and a professional in your field? Having a vision and a purpose will help you craft a consistent and authentic message that resonates with your audience.

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Chris Pearse

Executive Coach ? Self-Leadership ? Leadership Development
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It's all about feeling: How would I feel about projecting this image? NOT: what would others think about it? Focus on and imagine how a way of presenting yourself makes you feel. When you're comfortable with it, put it out there in the world and see what response you get. If it really resonates with who you are, you'll get some people that will be drawn to it AND some who will be repelled. You can't and won't be all things to all people. So don't bother trying.

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2 Choose your platforms

There are many online platforms where you can showcase your personal brand and network with others, such as LinkedIn, Twitter, Medium, YouTube, podcasts, blogs, and more. However, you don't have to be present on all of them. Instead, focus on the ones that suit your style, goals, and audience. For example, if you're a graphic designer, you might want to use Instagram or Behance to display your portfolio. If you're a writer, you might want to use Medium or Substack to share your articles. If you're a speaker, you might want to use YouTube or Clubhouse to share your insights. Whatever platforms you choose, make sure you optimize your profiles, use relevant keywords, and link to your other online assets.

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3 Create valuable content

One of the best ways to build your personal brand and professional network as a remote worker is to create and share valuable content that showcases your skills, knowledge, and personality. You can do this by writing articles, making videos, hosting webinars, participating in podcasts, or any other format that works for you. The key is to provide useful information, insights, tips, or stories that solve a problem, answer a question, or inspire your audience. You can also use content to demonstrate your remote work skills, such as communication, collaboration, time management, or self-motivation. For example, you can share how you manage your workflow, balance your work and life, or cope with isolation.

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4 Engage with your network

Creating content is not enough. You also need to engage with your network and build relationships with your audience. You can do this by commenting on other people's posts, joining online communities, attending virtual events, sending personalized messages, or asking for feedback. You can also use social media tools, such as hashtags, mentions, tags, or polls, to increase your visibility and reach. The more you interact with others, the more you can establish your credibility, trust, and rapport as a remote worker and a professional.

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Shveta Kapur

Author, Mindfulness Coach, Educational Consultant and Master Trainer(Freelance) #SEL #NLP #CRM #NEP#Pedagogy#Reading #IB#Experiential Learning, T4 Country Ambassador
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In my experience, these are the that can help: *Finding like minded people and engaging with them is a key to convey a message that I am willing and available for growth and personal development. **One of the key component is to add value and being open learn from other's work, perspective and journey. ***Volunteering with organizations or people in your domain opens doors of possibilities. This also helps in self-exploration as well.

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5 Practice mindfulness

Mindfulness is the skill of paying attention to the present moment with curiosity and openness. It can help you improve your focus, creativity, and well-being as a remote worker. It can also help you build your personal brand and professional network by enhancing your self-awareness, emotional intelligence, and communication skills. You can practice mindfulness by meditating, journaling, breathing, or doing any other activity that helps you calm your mind and tune in to your senses. You can also apply mindfulness to your online presence by being mindful of your tone, language, and intention when creating and sharing content, and by being mindful of your audience's needs, preferences, and feedback when engaging with them.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Elizabeth Ngina Kieti, DTM, PHRi? TTT

Leadership Strategist | Workforce Development Expert | HRCI Subject Matter Expert | Doctorate Candidate | Helping Organizations Build High-Performing, Engaged Teams
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To build your personal brand and professional network as a remote worker, focus on showcasing your expertise through blogging, social media, and online portfolios. Engage with industry peers by joining virtual events, webinars, and networking groups. Offer value by sharing insights, participating in discussions, and helping others. Collaborate on projects, seek mentorship, and leverage platforms like LinkedIn for networking. Consistently demonstrate your skills, authenticity, and professionalism to establish a strong online presence and expand your network.

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Mindfulness

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What do you do if you're a remote worker trying to build a strong personal brand and professional network?

1

2

3

4

5

6

1 Define your goals

2 Choose your platforms

3 Create valuable content

4 Engage with your network

5 Practice mindfulness

6 Here’s what else to consider

Mindfulness

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What do you do if you're a remote worker trying to build a strong personal brand and professional network?

1

2

3

4

5

6

1 Define your goals

2 Choose your platforms

3 Create valuable content

4 Engage with your network

5 Practice mindfulness

6 Here’s what else to consider

Mindfulness

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