What do you do if you're a music artist trying to navigate the world of new technology in your performances?

Advancements in technology related to music are often met with skepticism but, the electric guitar, the synthesizer, and autotune have found their niche. "So Good Can't Deny", is the name of a recent sMV song that was written to address that very topic. The goal was to create an AI text to music song that you could hold up to the best man made sounds. Is that possible? We think so and really think songwriting may have taken a fantastic leap forward. AI will provide bands and artists even more music to perform and new ways to apply their creative talents. We all love live music and the personalities and personas give it real life. We are making AI music direct for the people and hope to find artists and bands to perform the music live.

As a music artist navigating new technology, embrace innovation while staying true to your artistic vision. Incorporate interactive visuals, AR, or VR to enhance live performances. Leverage streaming platforms and social media for wider reach. Collaborate with tech experts for cutting-edge experiences. Balance experimentation with audience engagement to forge a unique digital presence while maintaining authenticity.

As a music artist navigating the ever-evolving landscape of new technology in performances, embracing innovation is key. Start by exploring digital platforms for promotion and distribution. Utilize social media to engage with fans and build a community. Incorporate cutting-edge tools like virtual reality or augmented reality to enhance live shows. Collaborate with tech experts to integrate interactive elements or create immersive experiences. Ultimately, staying adaptable and open to experimentation will empower you to thrive in the digital age of music.

Utilising technology for the sake of just using technology is not the way to go…. Ensuring that the tech has a genuine place in your performance, is critical. Staying on top of things and making sure you know what’s out there in terms of technology offering is important, as it could offer a competitive edge, allowing you as an artist to bring something to life for the first time, which not only impresses your fans but also gets PR. I put together the first ever Instagram video (during a time where Insta was just for pictures) for the launch of a band called The Vaccines. This added value for the fanbase who all were part of the creative process, but also got a lot of editorial coverage. Combining music & tech can be powerful.

Experimentation is IMO the key to staying up-to-date with tech. Especially now with the fast-growing pace, you need to experiment with a lot to stay up-to-date. It can be daunting, but starting with one thing and refining your approach or trying different tech will move you further than doing nothing or trying everything at once. Try and experiment with what you're interested in first.

You won't be an expert at everything, but lucky you, there are plenty of peeps and companies around who have mastered specific areas or tech. Work with them, collaborate and you'll get amazing music & products to share with your audience.

Keep evolving with the evolving tech and market. Don't stay behind. Being relevant in this industry is about embracing change.